Review
Fathom AnalyticsChecked by Vetteroo review
Site owners who want privacy-friendly stats.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Privacy-focused website analytics
- Best for
- Site owners who want simple, cookie-free analytics
- Price
- $15/mo for 100,000 pageviews, checked October 30, 2026
- Prices checked
- October 30, 2026
We researched Fathom Analytics's official pricing, terms, product pages, help pages and outside reviews. We haven't used Fathom Analytics ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Site owners who want privacy-friendly stats.
- Agencies with many small sites.
- People tired of complex analytics.
Who should skip it
- Probably not the best fit for deep ad attribution.
How it works day to day
This part draws on Fathom Analytics’s own product pages, help center and documentation, read October 30, 2026 (listed under Sources). We haven’t used Fathom Analytics ourselves.
Add a script, then check one simple dashboard for visitors, pages and referrers.
Key features in use
- Cookie-free tracking
- Events
- Email reports
- Multiple sites
- Data export
Setup and learning curve
Paste a script; minutes.
Integrations
WordPress plugin and common site builders.
Support
Email.
Real-world use cases
- Blogs
- Business sites
- Client sites
- Landing pages
What it costs
Prices checked October 30, 2026, from Fathom Analytics’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- $15/mo for up to 100,000 monthly pageviews (50 sites), rising to $25, $45, $60 and more for bigger traffic; 2 months free on yearly billing (checked October 30, 2026).
What we like
- Simple dashboard.
- Cookie-free, privacy-focused.
- Up to 50 sites on the base plan.
- Emails you before the trial bills.
What to watch for
- No free plan.
- Card required for the trial.
- Trustpilot showed 3.7 out of 5 as of October 30, 2026.
- Fewer advanced reports than Google Analytics.
The fine print
- Plans renew automatically.
- Pageviews and events share one allowance.
The main alternative: Plausible Analytics
What it costs: Starter $9/mo for 10,000 pageviews, checked October 30, 2026
Pick Fathom AnalyticsChecked by Vetteroo if you…
- have more traffic.
- run many sites.
- want simple, privacy-friendly stats.
Pick Plausible Analytics if you…
- have a small site.
- want open-source software.
- want a lower entry price.
Our take
Fathom is a clean, privacy-friendly Google Analytics alternative, good value for multi-site owners, though there is no free plan.
Side by side
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Fathom Analytics Checked by Vetteroo | Site owners who want simple, cookie-free analytics | $15/mo for 100,000 pageviews, checked October 30, 2026 | 7-day free trial (card required) |
| Plausible Analytics | Site owners who want simple, privacy-friendly analytics | Starter $9/mo for 10,000 pageviews, checked October 30, 2026 | Free trial |
From our company records. Check the official pages for current prices.
What we checked
- Fathom Analytics's pricing, product pages and terms, read October 30, 2026
- Fathom Analytics's Trustpilot profile, read October 30, 2026
- Plausible Analytics's details: read on its official pages on October 30, 2026 (comparison only; not reviewed)
- The other official and outside pages listed under Sources (links checked October 30, 2026)
Sources
Visit Fathom Analytics’s official site
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.