Review

Naked WinesChecked by Vetteroo review

Wine drinkers who buy a case regularly.

We check it out so you don’t have to.

Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.

What it is
Wine club where members fund independent winemakers in exchange for member prices
Best for
Wine drinkers who want member prices on independent wines
Price
$40/month into your account
Prices checked
October 31, 2026

We researched Naked Wines's official pricing, terms, product pages, help pages and outside reviews. We haven't used Naked Wines ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

  • Wine drinkers who buy a case regularly.
  • People who like trying small winemakers.
  • Gift buyers.

Who should skip it

  • Probably not the best fit for people who do not want a monthly charge.

How it works day to day

This part draws on Naked Wines’s own product pages, help center and documentation, read October 31, 2026 (listed under Sources). We haven’t used Naked Wines ourselves.

Browse the catalog, check the return window for the item you want, and check out.

Key features in use

  • Member pricing
  • Account balance
  • Ratings
  • Guarantee
  • Gift cards

Setup and learning curve

None.

Integrations

None.

Support

Email, chat or phone; see its site.

Real-world use cases

  • Weeknight wine
  • Dinner parties
  • Gifts
  • Trying new wines

What it costs

Prices checked October 31, 2026, from Naked Wines’s own pricing page unless noted. Prices change often, so check the official page before you buy.

  • Members (it calls them Angels) put about $40 a month into their own account and spend it on wine; its site advertised $100 off the first order (checked October 30, 2026).
  • Its terms describe a 100% guarantee on wine you do not like and how to withdraw unused account money.

What we like

  • Trustpilot 4.4 from 2,982.
  • Reviewed by Business Insider.
  • Money stays in your account.
  • 100% guarantee.

What to watch for

  • Monthly charge into your account.
  • Minimum order sizes.
  • Shipping is not available to every state.
  • Cancel steps to recover your balance.

The fine print

  • You must be 21 or older to buy wine, and an adult 21+ must sign for delivery. Wine shipping is not allowed to every state; check that it ships to yours.
  • The monthly account deposit repeats until you cancel; check how to withdraw unused money.

The main alternative: Firstleaf

Firstleaf is a wine-club rival.

What it costs: Intro 6 bottles $44.95; then $99 per 6 bottles plus shipping, checked October 29, 2026

Pick Naked Wines if you…

  • want member prices.
  • want to back small winemakers.
  • want flexible spending.

Pick Firstleaf if you…

  • want a set monthly box.
  • want taste-quiz picks.
  • want no account balance.

Our take

Naked Wines is well reviewed, but it charges you every month into an account balance; know how to pause or withdraw before you join.

Side by side

CompanyBest forStarting priceTrial / refund
Naked Wines Checked by VetterooWine drinkers who want member prices on independent wines$40/month into your account100% guarantee
FirstleafNew wine-club members who want a cheap first boxIntro 6 bottles $44.95; then $99 per 6 bottles plus shipping, checked October 29, 2026Club membership continues after the intro box

From our company records. Check the official pages for current prices.

What we checked

  • Naked Wines's pricing, product pages and terms, read October 31, 2026
  • Naked Wines's Trustpilot profile, read October 31, 2026
  • Firstleaf's details: read on its official pages on October 31, 2026 (comparison only; not reviewed)
  • The other official and outside pages listed under Sources (links checked October 31, 2026)

Sources

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.

Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.