Setmore Review 2026: Pricing, Pros & Cons

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What it is: Online appointment booking for small businesses
Best for: Salons, clinics and service businesses taking online bookings
Price: Free; Pro $5/user/mo yearly, checked October 30, 2026
Prices checked: October 30, 2026

We researched Setmore's official pricing, terms, product pages, help pages and outside reviews. We haven't used Setmore ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

Salons and barbers.
Tutors and coaches.
Small clinics and studios.

Who should skip it

Probably not the best fit for large enterprises.

How it works day to day

This part draws on Setmore’s own product pages, help center and documentation, read October 30, 2026 (listed under Sources). We haven’t used Setmore ourselves.

Customers pick a service and time on your booking page, pay if needed, and get reminders automatically.

Key features in use

Booking page
Reminders
Payments
Staff calendars
Video meetings

Setup and learning curve

Under an hour.

Integrations

Google and Outlook calendars, Square, Stripe, PayPal, Zoom, Instagram and Facebook.

Support

Chat and email; phone on paid plans.

Real-world use cases

Salon bookings
Classes
Consultations
Tutoring

What it costs

Prices checked October 30, 2026, from Setmore’s own pricing page unless noted. Prices change often, so check the official page before you buy.

Free plan; Pro about $5 per user a month billed yearly ($12 monthly); Team plans also start around $5 per user a month yearly (checked October 30, 2026).
Some add-ons cost $99 a month.

What we like

Generous free plan.
Low paid price.
Booking page and reminders.
Trustpilot showed 4.9 out of 5 as of October 30, 2026, from about 3,274 reviews (per search listing of its Trustpilot page; the page itself was blocked to our reader).

What to watch for

Some add-ons are expensive.
Monthly billing costs more than double yearly.
Advanced features on paid plans only.
Payment processing fees apply.

The fine print

Yearly billing is needed for the lowest price.
Card fees are charged by the payment processor.

The main alternative: Calendly

Calendly is the best-known booking-link tool, built more for meetings than service appointments.

What it costs: Free; Standard $10/seat/mo yearly ($12 monthly), checked October 30, 2026

Pick SetmoreChecked by Vetteroo if you…

run a service business.
want a free plan.
take payments at booking.

Pick Calendly if you…

book sales or team meetings.
want round-robin routing.
want a big brand.

Our take

Setmore is a highly rated, low-cost booking tool for service businesses with a useful free plan.

Side by side

Company	Best for	Starting price	Trial / refund
Setmore Checked by Vetteroo	Salons, clinics and service businesses taking online bookings	Free; Pro $5/user/mo yearly, checked October 30, 2026	Free plan
Calendly	Teams that want the most widely used booking-link tool	Free; Standard $10/seat/mo yearly ($12 monthly), checked October 30, 2026	Free plan

From our company records. Check the official pages for current prices.

What we checked

Setmore's pricing, product pages and terms, read October 30, 2026
Setmore's Trustpilot profile, read October 30, 2026
Calendly's details: read on its official pages on October 30, 2026 (comparison only; not reviewed)
The other official and outside pages listed under Sources (links checked October 30, 2026)

Sources

Visit Setmore’s official site

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.