Review
Smile.ioChecked by Vetteroo review
Shopify stores starting a points program.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Loyalty points, referrals and VIP tiers app for online stores
- Best for
- Shopify and other stores adding a loyalty program
- Price
- Free; paid by order volume
- Prices checked
- October 31, 2026
We researched Smile.io's official pricing, terms, product pages, help pages and outside reviews. We haven't used Smile.io ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Shopify stores starting a points program.
- Stores that want referrals too.
- Brands adding VIP tiers.
Who should skip it
- Probably not the best fit for tiny stores that will outgrow the free order cap quickly.
How it works day to day
This part draws on Smile.io’s own product pages, help center and documentation, read October 31, 2026 (listed under Sources). We haven’t used Smile.io ourselves.
Install the app, set points rules and rewards, and add the launcher to your store.
Key features in use
- Points programs
- Referrals
- VIP tiers
- POS support
- Integrations
Setup and learning curve
An hour.
Integrations
None.
Support
Email and chat.
Real-world use cases
- Repeat purchases
- Referral growth
- VIP perks
- In-store loyalty
What it costs
Prices checked October 31, 2026, from Smile.io’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Free plan for small stores; paid plans priced by monthly orders, with tiers shown up to $199 and $999 a month and extra orders billed per 100 (checked October 30, 2026).
- Its terms say service fees are non-cancellable and non-refundable.
What we like
- Free plan.
- Shopify App Store 4.9 from about 4,600 reviews.
- Points, referrals and VIP in one app.
- POS support.
What to watch for
- VIP tiers on higher plans.
- Price rises with orders.
- No refunds per terms.
- Too few Trustpilot reviews to judge.
The fine print
- Plans renew automatically; cancel before the renewal date if you do not want to be charged again.
The main alternative: Yotpo
Yotpo bundles reviews and loyalty.
What it costs: Free and paid plans
Pick Smile.io if you…
- want a free loyalty plan.
- want a simple setup.
- sell mostly on Shopify.
Pick Yotpo if you…
- want reviews too.
- want SMS tools.
- run enterprise programs.
Our take
Smile.io is one of the best-rated loyalty apps for small stores; watch how price climbs with order volume.
Side by side
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Smile.io Checked by Vetteroo | Shopify and other stores adding a loyalty program | Free; paid by order volume | Fees non-refundable |
| Yotpo | Reviews and loyalty for online stores | Free and paid plans | Free plan |
From our company records. Check the official pages for current prices.
What we checked
- Smile.io's pricing, product pages and terms, read October 31, 2026
- Trustpilot, searched October 31, 2026 (no usable score for Smile.io)
- Yotpo's details: read on its official pages on October 31, 2026 (comparison only; not reviewed)
- The other official and outside pages listed under Sources (links checked October 31, 2026)
Sources
- Smile.io (official site)
- Smile.io pricing
- Smile.io terms
- Smile.io Shopify App Store reviews
- Smile.io G2 reviews
- Smile.io Capterra reviews
Ready to try Smile.io?
- Free plan
- Free; paid by order volume
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.