Side by side · Cold email software
Lemlist vs Instantly
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: Lemlist — personalized multichannel outreach. Instantly — high-volume sending, many inboxes. The details, prices and honest downsides are below.
| Item | Lemlist | Instantly |
|---|---|---|
| Best for | Personalized multichannel outreach | High-volume sending, many inboxes |
| Starting price | $55/user/mo yearly or $69 monthly, checked October 25, 2026 | $47/mo (Growth), checked October 25, 2026 |
| Trial / refund | 14-day trial | Free trial |
Who Lemlist fits
Teams that want personalized images, videos and LinkedIn steps alongside email.
Watch out for: Per-user pricing adds up. More than a beginner needs.
Who Instantly fits
Agencies and founders sending cold email at scale across many inboxes, with built-in warm-up.
Watch out for: Add-ons raise the real cost. Easy to over-send and hurt deliverability if you don’t follow good practice.
Quick verdict
Lemlist is for personalized outreach that mixes email with LinkedIn steps, priced per user. Instantly is for sending volume across many inboxes. Pick by whether you need personalization or scale.
Visit Instantly’s official site
More on each: our full Lemlist review · our full Instantly review
See every option in Best Cold Email Software, including companies not covered here.
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