Side by side · Small-business CRM
Pipedrive vs HubSpot
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: Pipedrive — visual deal pipelines. HubSpot — free start, grows into a full suite. The details, prices and honest downsides are below.
| Item | Pipedrive | HubSpot |
|---|---|---|
| Best for | Visual deal pipelines | Free start, grows into a full suite |
| Starting price | See the official site | Free; Starter normally $20/seat, checked October 23, 2026 |
| Trial / refund | 14-day trial | Free tools |
Who Pipedrive fits
Small sales teams that want a clear, visual pipeline and reminders to follow up.
Watch out for: Many useful features (like lead scoring or e-signatures) are add-ons or higher tiers. No free plan.
Who HubSpot fits
Small businesses that want free contact management now and marketing, sales and service tools later.
Watch out for: The jump from Starter to Professional is steep, including the onboarding fee. Contracts on higher tiers are annual.
Quick verdict
Pipedrive suits small sales teams that want a clear, visual pipeline; some useful features are add-ons or higher tiers, and there’s no free plan. HubSpot has free tools and grows into marketing and service, but the step up to Professional is steep.
Visit Pipedrive’s official site
More on each: our full Pipedrive review · HubSpot in Best CRM for Small Businesses
See every option in Best CRM for Small Businesses, including companies not covered here.
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