Side by side · SEO tools
SE Ranking vs Semrush
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: SE Ranking — agencies and small businesses on a budget. Semrush — all-in-one SEO and marketing research. The details, prices and honest downsides are below.
| Item | SE Ranking | Semrush |
|---|---|---|
| Best for | Agencies and small businesses on a budget | All-in-one SEO and marketing research |
| Starting price | $103.20/mo yearly or $129 monthly, checked October 25, 2026 | $117.33/mo yearly or $139 monthly (Pro), checked October 25, 2026 |
| Trial / refund | 14-day trial (paid plans non-refundable) | Free trial |
Who SE Ranking fits
Small agencies and businesses that want rank tracking, audits and keyword tools for much less than Semrush.
Watch out for: Smaller backlink and keyword database than Semrush or Ahrefs. No refunds once you pay.
Who Semrush fits
Marketers and businesses who want keyword research, site audits, rank tracking, competitor research and ads data in one tool.
Watch out for: Expensive for a solo site. Extra users and add-ons cost more.
Quick verdict
Semrush does nearly everything in one tool, but it’s expensive for a solo site. SE Ranking covers rank tracking, audits and keyword research for less ($103.20 against $117.33 a month billed yearly on the entry plans), with a smaller database, and its paid plans are non-refundable, so use the 14-day trial first.
Visit SE Ranking’s official site
More on each: our full SE Ranking review · our full Semrush review
See every option in Best SEO Tools, including companies not covered here.
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