Side by side · Online store builders
Shopify vs Wix
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
Both start at $29 a month billed yearly for a plan that can take payments. Shopify is built around selling; Wix is built around the website.
| Item | Shopify | Wix |
|---|---|---|
| Best for | Product-first stores that plan to grow | Design-first site with a shop, bookings or services |
| Cheapest plan that sells | Basic $29/mo yearly, $39 monthly (October 24, 2026) | Core $29/mo yearly (October 23, 2026) |
| Automated sales tax | Included on Basic | Starts with Business at $39/mo yearly |
| Try it | 3-day trial, then $1/mo for 3 months | 14-day money-back |
Pick Shopify if you…
- want selling to be the center of your site, with checkout, payments, shipping labels and inventory in one place.
- want automated sales tax from day one. It’s included on Shopify Basic; on Wix it starts with the $39 Business plan.
- plan to grow: every plan sells unlimited products, the app store is huge, and there are bigger plans when you need them.
- also sell in person and want one system for your store and your counter.
Pick Wix if you…
- mainly want a good-looking website, blog or portfolio, and the shop is a smaller part of it.
- sell services or appointments. Wix includes scheduling and services; on Shopify that usually means an extra app.
- want more time to change your mind. Wix gives 14 days for a refund; Shopify’s free trial is 3 days.
Quick verdict
Shopify is the safe default if selling online is the main point of your site. It starts at the same $29 a month (billed yearly) as Wix’s cheapest plan that can take payments, and it includes automated sales tax at that price. Budget for apps and payment fees, not just the plan price, and use Shopify Payments to avoid the extra transaction fee. If the website matters more than the shop, Wix is worth a look.
More on each: our full Shopify review · our full Wix review
See every option in Best Online Store Builders, including companies not covered here.
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