Side by side · Online course platforms
Thinkific vs Kajabi
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: Thinkific — course-first businesses. Kajabi — all-in-one: courses, email, site, funnels. The details, prices and honest downsides are below.
| Item | Thinkific | Kajabi |
|---|---|---|
| Best for | Course-first businesses | All-in-one: courses, email, site, funnels |
| Starting price | $82/mo billed yearly (Start), checked October 25, 2026 | $143/mo yearly or $179 monthly, checked October 25, 2026 |
| Trial / refund | Free trial | Free trial, 30-day money-back |
Who Thinkific fits
People whose business is the course itself and who want a polished student experience without stitching tools together.
Watch out for: No free plan any more, so it costs real money from day one. Email marketing is basic, so most people still need a separate email tool.
Who Kajabi fits
Established creators who want courses, email, website, funnels and community under one login, and are happy to pay for that.
Watch out for: The most expensive starting price on this page. You pay for tools you may already have elsewhere.
Quick verdict
Pick Thinkific if the course is the product and you already have email and website tools. Pick Kajabi if you want courses, email, website, funnels and community under one login and are happy to pay for that: it has the highest starting price on our course platforms page ($143/mo billed yearly).
Visit Thinkific’s official site
More on each: Thinkific in Best Online Course Platforms · our full Kajabi review
See every option in Best Online Course Platforms, including companies not covered here.
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