Side by side · Small-business CRM
Zoho CRM vs HubSpot
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: Zoho CRM — low price, deep customization. HubSpot — free start, grows into a full suite. The details, prices and honest downsides are below.
| Item | Zoho CRM | HubSpot |
|---|---|---|
| Best for | Low price, deep customization | Free start, grows into a full suite |
| Starting price | See the official site | Free; Starter normally $20/seat, checked October 23, 2026 |
| Trial / refund | Free trial | Free tools |
Who Zoho CRM fits
Businesses that want a low price and deep customization, especially if they use other Zoho apps.
Watch out for: Setup takes effort, and the interface is busier than Pipedrive or Capsule.
Who HubSpot fits
Small businesses that want free contact management now and marketing, sales and service tools later.
Watch out for: The jump from Starter to Professional is steep, including the onboarding fee. Contracts on higher tiers are annual.
Quick verdict
Zoho CRM is the low-price, highly customizable choice, especially if you use other Zoho apps, but setup takes effort. HubSpot is easier to start with for free; costs rise sharply at the Professional tier.
Visit Zoho CRM’s official site
More on each: our full Zoho CRM review · HubSpot in Best CRM for Small Businesses
See every option in Best CRM for Small Businesses, including companies not covered here.
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