Newsletter platforms
AWeber review
Small businesses that want a long-established tool with lots of templates.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Email marketing
- Best for
- Small businesses wanting lots of templates
- Price
- Lite $12.49/mo billed annually; 14-day free trial, checked October 26, 2026
- Prices checked
- October 26, 2026
We researched AWeber's official pricing, plan terms, product pages and help documentation. We haven't used AWeber ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Small businesses that want a long-established email tool with templates and simple automations.
- Bloggers and podcasters who want RSS-to-email so new posts go out automatically.
- People who would like help moving their list, since AWeber offers free migration.
Who should skip it
- Probably not the best fit if you want a big free plan or advanced CRM-style automation.
How it works day to day
This part draws on AWeber’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used AWeber ourselves.
Day to day, you build emails in a drag-and-drop editor or from templates, send broadcasts to your list or segments, and set up automations such as a welcome series. RSS-to-email can turn new blog posts into newsletters without extra work.
Key features in use
- Drag-and-drop email editor with templates.
- Automations for welcome series, tagging and follow-ups.
- Landing pages and sign-up forms.
- RSS-to-email for blogs and podcasts.
- An AI subject-line assistant and AMP emails.
Setup and learning curve
You sign up for the 14-day trial, import contacts (or ask AWeber to migrate them for free), add a sign-up form and send your first email. Domain authentication is set up in account settings.
Integrations
AWeber connects with Shopify, WooCommerce, WordPress and PayPal, among others, and lists more on its integrations page.
Support
AWeber offers 24/7 support, with priority support on Plus, plus a help center with guides.
Real-world use cases
- A blogger sends each new post automatically with RSS-to-email.
- A local shop runs a welcome series for new sign-ups.
- A coach sells a small digital product with AWeber ecommerce.
What it costs
Prices checked October 26, 2026, from AWeber’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Free trial: 14 days.
- Lite: $12.49 a month billed annually. 1 list, 3 landing pages, 3 automations, 3 users; monthly sends up to 10 times your subscriber count; 1.0% fee on AWeber ecommerce sales.
- Plus: $19.99 a month billed annually. Unlimited lists, landing pages, automations and users; priority 24/7 support; sends up to 12 times your subscriber count; 0.6% ecommerce fee.
- Billed monthly, price rises with subscribers: Lite $15 (500), $25 (1,000), $35 (2,500); Plus $30 (500), $45 (1,000), $55 (2,500).
- Done For You: $20 a month billed annually plus a setup fee, shown as $79 (normally $599) as a limited-time offer.
What we like
- 14-day free trial to test it before paying.
- Unlimited users, lists and automations on Plus.
- Free migration help when you move from another email tool.
- Extras such as AMP emails, an AI subject-line assistant, RSS-to-email and web push notifications.
- Priority 24/7 support on Plus.
What to watch for
- Lite limits you to 1 list, 3 landing pages and 3 automations.
- Price rises as your subscriber count grows.
- Selling through AWeber adds a small fee (1.0% on Lite, 0.6% on Plus).
The fine print
- Annual prices are billed up front for the year.
- Monthly email sends are capped at a multiple of your subscriber count (10x on Lite, 12x on Plus).
- The Done For You setup-fee discount is labeled a limited-time offer.
The main alternative: MailerLite
MailerLite is the closest alternative for small businesses. It has a free plan for up to 250 subscribers, a clean drag-and-drop editor, and landing pages, forms and automations in the same tool.
What it costs: Free up to 250 subscribers; paid from $12/mo, checked October 26, 2026
Read our full MailerLite review
Pick AWeber if you…
- want a mature, easy email tool with a free trial.
- want unlimited users and automations without paying for an enterprise plan.
- would like free help migrating your list.
Pick MailerLite if you…
- want a free plan to start.
- want a very simple editor at a low monthly price.
Our take
AWeber is a dependable, easy email tool with a 14-day trial, free migration and useful extras like RSS-to-email. Lite is tight on lists and automations, so most growing lists will want Plus. If you want a free plan to start, look at MailerLite.
Side by side
| Company | Best for | Free plan | Paid from (about 1,000 subscribers) |
|---|---|---|---|
| AWeber | Small businesses wanting lots of templates | Check its pricing page | $12.49/mo billed yearly (Lite) |
| MailerLite | Lowest-cost paid plan, small businesses | Up to 250 subscribers, 2,500 emails/mo | Comfort from $12/mo; Power from $25/mo |
From our company records. Check the official pages for current prices.
What we checked
- AWeber's pricing page and plan terms, read October 26, 2026
- MailerLite's details: its pricing and feature pages, read October 26, 2026
- AWeber's feature pages, help-center articles and integration pages, read October 26, 2026
Sources
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.