Review
Brand24Reviewed by Vetteroo review
Brands that want to know when they are mentioned online.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Media and social listening tool that tracks mentions of your brand online
- Best for
- Brands and agencies that want to track mentions and sentiment
- Price
- Individual $199/mo billed yearly ($249 monthly), checked October 29, 2026
- Prices checked
- October 29, 2026
We researched Brand24's official pricing, terms, product pages, help pages and outside reviews. We haven't used Brand24 ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Brands that want to know when they are mentioned online.
- Agencies tracking several clients.
- PR teams watching sentiment during launches or problems.
Who should skip it
- Probably not the best fit for a tiny business on a tight budget.
How it works day to day
This part draws on Brand24’s own product pages, help center and documentation, read October 29, 2026 (listed under Sources). We haven’t used Brand24 ourselves.
You add keywords such as your brand name; Brand24 collects mentions from across the web and social media and shows volume, reach and sentiment.
Key features in use
- Mention tracking across web and social
- AI sentiment analysis
- Reach and influence scores
- Alerts and reports
- Hashtag tracking
Setup and learning curve
Start a trial and set up your first project with keywords.
Integrations
Slack alerts and exports; API at extra cost.
Support
Email and chat support, plus consulting services.
Real-world use cases
- Brand monitoring
- PR crisis tracking
- Competitor tracking
- Campaign measurement
What it costs
Prices checked October 29, 2026, from Brand24’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Individual $199, Team $299, Pro $399 and Business $599 a month billed yearly; $249, $349, $499 and $699 billed monthly.
- Individual tracks 3 keywords; Team 7; Pro 12; Business 25.
- Enterprise from $1,499 a month, billed yearly.
- Free trial; prices in USD from the official pricing page, checked October 29, 2026.
What we like
- Tracks mentions across social media, news, blogs, forums and more.
- AI sentiment analysis.
- Clear published prices for every self-serve plan.
- Free trial before you pay.
What to watch for
- Expensive, starting at $199 a month even billed yearly.
- Keyword limits are tight on the lower plans.
- Trustpilot showed 4.0 out of 5 from only 4 reviews as of October 29, 2026, too few to say much.
The fine print
- The lowest prices need yearly billing.
- Some features, such as API access, cost extra.
- Count the keywords you need before choosing a plan.
The main alternative: Awario
What it costs: Starter $29/mo billed yearly ($49 monthly), checked October 29, 2026
Pick Brand24Reviewed by Vetteroo if you…
- want broad mention tracking with sentiment.
- are a brand or agency with budget.
- want published prices.
Pick Awario if you…
- want a lower price.
- need more topics for the money.
- are a small business or solo marketer.
Our take
Brand24 is a full-featured listening tool with sentiment analysis and clear prices, but it starts at $199 a month and limits keywords. There are too few Trustpilot reviews to judge. Compare Awario if price matters most.
Side by side
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Brand24 Reviewed by Vetteroo | Brands and agencies that want to track mentions and sentiment | Individual $199/mo billed yearly ($249 monthly), checked October 29, 2026 | Free trial |
| Awario | Budget social listening | Starter $29/mo billed yearly ($49 monthly), checked October 29, 2026 | Free trial |
From our company records. Check the official pages for current prices.
What we checked
- Brand24's pricing page and terms, read October 29, 2026
- Brand24's Trustpilot profile, read October 29, 2026
- Awario's details: read on its official pages and Trustpilot on October 29, 2026 (comparison only; not reviewed)
- The other official pages listed under Sources (links checked October 29, 2026)
Sources
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.