Review
Divi (Elegant Themes) review
Freelancers and small agencies that build many WordPress sites.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- WordPress theme and page builder
- Best for
- WordPress users who want a visual builder for many sites
- Price
- $89/yr, or $249 lifetime, checked October 26, 2026
- Prices checked
- October 26, 2026
We researched Divi (Elegant Themes)'s official pricing, plan terms, product pages and help documentation. We haven't used Divi (Elegant Themes) ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Freelancers and small agencies that build many WordPress sites.
- Site owners who want to design visually instead of coding.
- People who prefer a one-time lifetime license.
Who should skip it
- Not the best fit if you want a lightweight theme with a minimal builder.
How it works day to day
This part draws on Divi (Elegant Themes)’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Divi (Elegant Themes) ourselves.
Day to day, you edit pages visually on the front end: drag modules into place, change text and styles, and see changes as you make them. You can save layouts and reuse them across pages and sites.
Key features in use
- Visual drag-and-drop builder.
- Pre-made layout packs.
- Theme Builder for headers, footers and templates.
- Divi AI and Divi Cloud (Divi Pro).
- Bloom opt-in forms and Monarch social sharing.
Setup and learning curve
Buy a plan, download Divi, install it on your WordPress site and enter your API key for updates. You need your own WordPress hosting.
Integrations
Divi works with WordPress and many plugins, and includes Bloom and Monarch. It also works on WordPress.com Business.
Support
Divi includes 24/7 support, with VIP support on Divi Pro, plus documentation.
Real-world use cases
- A freelancer builds client sites from saved layouts.
- A small business owner redesigns pages without a developer.
- An agency buys the lifetime license for all its sites.
What it costs
Prices checked October 26, 2026, from Divi (Elegant Themes)’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Divi: $89 a year (about $7.42 a month). Unlimited websites, Divi Dash and 24/7 support.
- Divi Pro: $277 a year. Adds Divi AI, Divi Cloud, VIP support and 4 team seats.
- Divi Lifetime: $249 one time.
- Divi Lifetime + Pro: $297 today, then $212 a year for the Pro services.
- All plans include the Extra theme and the Bloom and Monarch plugins. 30-day money-back guarantee. Hosting is not included.
What we like
- Unlimited websites on every plan.
- A lifetime option for a one-time price.
- Visual drag-and-drop builder with many layouts.
- Extra theme plus Bloom (opt-in forms) and Monarch (social sharing) included.
- 30-day money-back guarantee.
What to watch for
- Hosting is not included.
- Divi AI and Divi Cloud cost extra (Divi Pro).
- After a yearly plan ends you lose updates and support.
The fine print
- You can keep using downloaded themes after canceling, but without updates or support.
- Lifetime + Pro renews at $212 a year for the Pro services.
- Works on self-hosted WordPress and WordPress.com Business.
The main alternative: Astra
Astra is the closest alternative. It is a lightweight WordPress theme that works with the block editor and popular page builders, with paid bundles that add Pro features and starter templates.
What it costs: Free theme; Pro + AI $99/yr first year (renews $149), checked October 26, 2026
Pick Divi (Elegant Themes) if you…
- build many WordPress sites and want one license for all of them.
- want a visual builder without coding.
- like a lifetime license.
Pick Astra if you…
- want a lightweight theme and your choice of page builder.
- build only a few sites.
Our take
Divi gives you a capable visual builder for unlimited WordPress sites at a low yearly price, or a one-time lifetime price, with a 30-day refund window. Budget for hosting. If you want a lighter theme with your own builder, compare Astra.
Side by side
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Divi (Elegant Themes) | WordPress users who want a visual builder for many sites | $89/yr, or $249 lifetime, checked October 26, 2026 | 30-day money-back guarantee |
| Astra | WordPress users who want a fast, light theme with ready-made starter sites | Free theme; Pro + AI $99/yr first year (renews $149), checked October 26, 2026 | 14-day money-back guarantee |
From our company records. Check the official pages for current prices.
What we checked
- Divi (Elegant Themes)'s pricing page and plan terms, read October 26, 2026
- Astra's details: its pricing page, read October 26, 2026
- Divi (Elegant Themes)'s feature pages, help-center articles and integration pages, read October 26, 2026
Sources
Visit Divi (Elegant Themes)’s official site
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.