EmailOctopus Review

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What it is: Low-cost email marketing
Best for: Newsletters and small businesses that want a cheap, simple email tool
Price: Free; Pro from $9/mo yearly, checked October 28, 2026
Prices checked: October 28, 2026

We researched EmailOctopus's official pricing, plan terms, product pages, help documentation and Trustpilot profile. We haven't used EmailOctopus ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

Newsletter writers on a budget.
Small businesses with simple email needs.
Nonprofits (20% discount).

Who should skip it

Probably not the best fit if you want more built-in tools like a website builder, where MailerLite does more.

How it works day to day

This part draws on EmailOctopus’s own product pages, help center and documentation, read October 28, 2026 (listed under Sources). We haven’t used EmailOctopus ourselves.

Day to day, you write a campaign in the editor, send it to your list, and check opens and clicks.

Key features in use

Email campaigns.
Automations.
Landing pages and forms.
Templates.
Reports.

Setup and learning curve

You sign up free, import contacts and design your first email.

Integrations

Integrations listed on EmailOctopus's site.

Support

EmailOctopus offers email support, including for free users.

Real-world use cases

A writer sends a weekly newsletter.
A charity emails donors.
A shop announces a sale.

What it costs

Prices checked October 28, 2026, from EmailOctopus’s own pricing page unless noted. Prices change often, so check the official page before you buy.

Free: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form.
Pro: from $9 a month billed yearly, rising with subscriber count. Unlimited landing pages and forms, unlimited users.
Yearly billing saves about 10%. Nonprofits get a 20% lifetime discount.
No free trial; EmailOctopus suggests the free plan instead.
Lists over 500,000 subscribers need a quote.

What we like

Generous free plan.
Low Pro prices.
Trustpilot showed 4.8 out of 5 from about 342 reviews as of October 28, 2026.
20% lifetime nonprofit discount.

What to watch for

No free trial of Pro.
Fewer advanced features than bigger email tools.
The free plan allows only 1 user.

The fine print

Price rises with subscriber count.
Yearly plans are paid up front.
A separate EmailOctopus Connect product runs on Amazon SES with its own pricing.

The main alternative: MailerLite Reviewed by Vetteroo

MailerLite is a popular email tool with a free plan, automations and a website builder.

What it costs: Free up to 250 subscribers; paid from $12/mo, checked October 26, 2026

Read our full MailerLite review

Pick EmailOctopusVetteroo Our Pick if you…

want low-cost email.
run a newsletter.
are a nonprofit.

Pick MailerLiteReviewed by Vetteroo if you…

want more built-in tools.
need a website builder.

Our take

EmailOctopus is one of the cheapest, simplest ways to run email marketing, with a strong free plan and very good reviews. If you want more built-in tools, compare MailerLite.

Side by side

Company	Best for
EmailOctopus Vetteroo Our Pick	Newsletters and small businesses that want a cheap, simple email tool
MailerLite Reviewed by Vetteroo	Lowest-cost paid plan, small businesses

From our company records. Check the official pages for current prices.

What we checked

EmailOctopus's pricing page and plan terms, read October 28, 2026
EmailOctopus's Trustpilot profile, read October 28, 2026
MailerLite's details: from our existing company record and review, not re-checked on October 28, 2026
The other official pages listed under Sources (links checked October 28, 2026)

Sources

Visit EmailOctopus’s official site

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.