Newsletter platforms
Flodesk review
Creatives and brands who care most about beautiful email design.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Email marketing
- Best for
- Design-led brands, creatives
- Price
- From $19/mo billed annually at 1,000 subscribers, checked October 26, 2026
- Prices checked
- October 26, 2026
We researched Flodesk's official pricing, plan terms, product pages and help documentation. We haven't used Flodesk ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Creators and small brands that care a lot about good-looking emails.
- People who want simple, visual workflows rather than complex automation.
- Sellers who want checkout and sales pages next to their email list.
Who should skip it
- Probably not the best fit if you need advanced segmentation or CRM features.
How it works day to day
This part draws on Flodesk’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Flodesk ourselves.
Day to day, you pick a template, change the text, images and brand colors, and send. Workflows handle welcome emails and follow-ups. On the right plans you can also sell products with checkout and sales pages.
Key features in use
- Design-led email templates and a visual editor.
- Visual workflows for welcome series and follow-ups.
- Forms, landing pages and link-in-bio pages.
- Checkout with payment plans, discount codes and abandoned cart (Everything plan).
- Unlimited email sends on paid plans.
Setup and learning curve
Start the free trial without a card, set your brand colors and fonts, import contacts and add a form to your site or link-in-bio. Connect Stripe if you want to sell.
Integrations
Flodesk connects with Shopify, WordPress and Zapier, and Stripe for checkout payments.
Support
Flodesk has a help center with guides and offers email support.
Real-world use cases
- A photographer sends a styled monthly newsletter.
- A creator sells a digital guide with Flodesk checkout.
- A boutique builds a link-in-bio page that collects sign-ups.
What it costs
Prices checked October 26, 2026, from Flodesk’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Free: forms, landing pages and link-in-bio, without email sending.
- Lite: $25 a month, or $19 a month billed annually, at 1,000 subscribers. 1 workflow; up to 25,000 subscribers.
- Pro: $28 a month, or $25 a month billed annually, at 1,000 subscribers. Unlimited workflows, 1 checkout, control of the email footer.
- Everything: $54 a month, or $49 a month billed annually, at 1,000 subscribers. Unlimited checkouts, sales pages, payment plans, abandoned cart and discount codes.
- Paid plans include unlimited email sends. Annual billing gives one month free. The free trial needs no card.
What we like
- Design-led templates that make good-looking emails easy.
- Unlimited email sends on paid plans.
- Free plan for forms, landing pages and link-in-bio.
- No Flodesk transaction fee on checkout sales (payment processing fees still apply).
- Free trial without a card.
What to watch for
- Price now depends on subscriber count; the old flat-rate plan was retired for new members on December 2, 2025.
- Lite includes only 1 workflow.
- Checkout is available only in some countries (U.S., Canada, U.K., Australia, New Zealand and the euro area).
The fine print
- Annual billing is paid up front and includes one free month.
- Stripe processing fees apply to checkout sales.
- The free plan does not send emails.
The main alternative: Kit (formerly ConvertKit)
Kit (formerly ConvertKit) is the closest alternative for creators. It has a free plan for up to 10,000 subscribers, a creator network for recommendations, and digital product sales built in.
What it costs: $33/mo billed yearly (Creator)
Read our full Kit (formerly ConvertKit) review
Pick Flodesk if you…
- want beautiful emails with little design effort.
- want email and simple checkout in one tool.
- send often and like unlimited sends.
Pick Kit (formerly ConvertKit) if you…
- want a larger free plan.
- want creator-focused growth tools like recommendations.
Our take
Flodesk is a strong pick if design matters most: lovely templates, unlimited sends and checkout with no Flodesk fee. Pricing now scales with subscribers, so check the tier for your list size. For a bigger free plan and creator growth tools, look at Kit.
Side by side
| Company | Best for | Free plan | Paid from (about 1,000 subscribers) |
|---|---|---|---|
| Flodesk | Design-led brands, creatives | Free tools (forms and pages); sending needs a paid plan | $19/mo yearly or $25 monthly (Lite) |
| Kit (formerly ConvertKit) | Creators selling products and courses | Up to 10,000 subscribers | $33/mo billed yearly (Creator) |
From our company records. Check the official pages for current prices.
What we checked
- Flodesk's pricing page and plan terms, read October 26, 2026
- Kit's details: its pricing and feature pages, read October 26, 2026
- Flodesk's feature pages, help-center articles and integration pages, read October 26, 2026
Sources
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.