Review
Helium 10 review
Amazon sellers looking for new products to sell and checking demand before they buy stock.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Amazon seller research and listing tools
- Best for
- Amazon sellers who want product research, keyword and listing tools in one place
- Price
- Platinum $99/mo billed yearly ($129 monthly), checked October 26, 2026
- Prices checked
- October 26, 2026
We researched Helium 10's official pricing, plan terms, product pages and help documentation. We haven't used Helium 10 ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Amazon sellers looking for new products to sell and checking demand before they buy stock.
- Sellers who want keyword research and listing help for Amazon search.
- Growing brands that want ads, inventory and profit tools in the same account.
Who should skip it
- Probably not the best fit if you sell mainly on your own website rather than on Amazon.
How it works day to day
This part draws on Helium 10’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Helium 10 ourselves.
Day to day, sellers use Helium 10 to look up product ideas, check estimated sales and competition, research the keywords shoppers type into Amazon, and write or improve listings. Keyword and listing trackers show how products move in search over time.
Key features in use
- Product research with sales and revenue estimates.
- Keyword research for Amazon search.
- Listing builder and listing checks.
- Keyword and product tracking.
- Ads management and an AI agent on Diamond.
Setup and learning curve
You create a free account, install the Chrome extension, then connect your Amazon Seller Central account to use the tracking, profit and ads tools. Paid plans unlock higher limits.
Integrations
Helium 10 connects to Amazon Seller Central and Amazon Ads, and also offers tools for Walmart sellers.
Support
Helium 10 has a knowledge base, training videos and support by chat and email.
Real-world use cases
- A new seller checks demand for a product idea before ordering stock.
- A seller rewrites a listing around better keywords.
- A growing brand tracks its keyword ranks and ad results each week.
What it costs
Prices checked October 26, 2026, from Helium 10’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Platinum: $99 a month billed yearly, or $129 billed monthly. Meant for sellers with up to $100K in yearly sales.
- Diamond: $279 a month billed yearly, or $359 billed monthly. For $100K to $10M in yearly sales; adds Helium 10 Ads and the AI agent.
- Enterprise: from $1,499 a month, billed annually.
- Yearly billing saves up to 20%. Add-ons include a keyword tracker from $19 a month and Market Tracker 360 from $650 a month.
What we like
- A large set of Amazon tools under one login: product research, keywords, listings, tracking and analytics.
- The Chrome extension shows sales estimates while you browse Amazon.
- Yearly billing cuts the price by up to 20%.
- Plans are tied to your sales level, so small sellers start on Platinum.
- Cancel anytime.
What to watch for
- Platinum costs $99 a month even billed yearly, which is a lot for a brand-new seller.
- Ads tools and the AI agent are only on Diamond and above.
- Some tools, like Market Tracker 360, are paid add-ons.
The fine print
- Plans are matched to your yearly Amazon sales; check which tier your sales put you in.
- Yearly plans are paid up front.
- Sales and keyword numbers are estimates, not Amazon’s own data.
The main alternative: Shopify
Shopify is the alternative if you want your own online store instead of relying on Amazon. It gives you a store, checkout and apps, and you control the customer relationship.
What it costs: $29/mo billed yearly, $39 monthly (Basic), checked October 26, 2026
Pick Helium 10 if you…
- sell on Amazon and want research, keyword and listing tools together.
- want sales estimates while browsing Amazon.
- plan to grow into ads and inventory tools later.
Pick Shopify if you…
- want to sell on your own website.
- want your own brand and customer list rather than an Amazon storefront.
Our take
Helium 10 is a deep toolkit built for Amazon sellers, from finding products to tracking keywords and running ads. Platinum is the starting point at $99 a month billed yearly. If you sell mainly on your own site, Shopify is the better place to spend.
Side by side
| Company | Best for | Trial / refund |
|---|---|---|
| Helium 10 | Amazon sellers who want product research, keyword and listing tools in one place | Free account with limited tools; cancel anytime |
| Shopify | Product-first stores that plan to grow | 3-day trial, then $1/mo for 3 months |
From our company records. Check the official pages for current prices.
What we checked
- Helium 10's pricing page and plan terms, read October 26, 2026
- Shopify's details: from our existing company record and review, not re-checked on October 26, 2026
- Helium 10's feature, help and integration pages listed below (links checked October 26, 2026)
Sources
Visit Helium 10’s official site
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.