Review
MailPoetChecked by Vetteroo review
WooCommerce store owners.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Email marketing plugin for WordPress and WooCommerce
- Best for
- WordPress and WooCommerce stores sending email from their own site
- Price
- Free up to 500 subscribers, checked October 30, 2026
- Prices checked
- October 30, 2026
We researched MailPoet's official pricing, terms, product pages, help pages and outside reviews. We haven't used MailPoet ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- WooCommerce store owners.
- WordPress bloggers sending newsletters.
- People who want email inside WordPress.
Who should skip it
- Probably not the best fit if you are not on WordPress.
How it works day to day
This part draws on MailPoet’s own product pages, help center and documentation, read October 30, 2026 (listed under Sources). We haven’t used MailPoet ourselves.
Write emails in WordPress, set automations for new orders or posts, and send through MailPoet.
Key features in use
- Newsletters
- WooCommerce automations
- Forms
- Segmentation
- Sending service
Setup and learning curve
Install, connect sending and import contacts.
Integrations
WordPress and WooCommerce.
Support
Ticket support on paid plans.
Real-world use cases
- Store emails
- Blog newsletters
- Abandoned cart emails
- Welcome series
What it costs
Prices checked October 30, 2026, from MailPoet’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Free Starter plan for up to 500 subscribers and 5,000 emails a month.
- Paid plans priced by subscriber count; third-party checks list Business around $8 to $10 a month at 500 subscribers (checked October 30, 2026; confirm in its price estimator).
What we like
- Free plan for small lists.
- Works inside WordPress.
- WooCommerce emails and automations.
- Unlimited seats.
What to watch for
- Trustpilot showed 1.6 out of 5 as of October 30, 2026, a weak score we disclose; read recent reviews before you buy.
- Pricing page needs the estimator to see your price.
- WordPress users and WooCommerce customers count as subscribers.
- Going over limits can block sending.
The fine print
- Subscribed, inactive and unconfirmed contacts all count.
- Plans auto-renew until cancelled.
The main alternative: Benchmark Email Checked by Vetteroo
What it costs: Free; Pro from $10/mo billed yearly, checked October 30, 2026
Read our full Benchmark Email review
Pick MailPoetChecked by Vetteroo if you…
- run WooCommerce.
- want email inside WordPress.
- have a small list.
Pick Benchmark EmailChecked by Vetteroo if you…
- want a standalone email tool.
- are not on WordPress.
- want all features on every plan.
Our take
MailPoet keeps email inside WordPress with a free plan for small lists, but its weak Trustpilot score and subscriber counting rules are worth checking.
Side by side
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| MailPoet Checked by Vetteroo | WordPress and WooCommerce stores sending email from their own site | Free up to 500 subscribers, checked October 30, 2026 | Free plan |
| Benchmark Email Checked by Vetteroo | Small businesses that want every feature on every plan | Free; Pro from $10/mo billed yearly, checked October 30, 2026 | Free plan |
From our company records. Check the official pages for current prices.
What we checked
- MailPoet's pricing, product pages and terms, read October 30, 2026
- MailPoet's Trustpilot profile, read October 30, 2026
- Benchmark Email's details: from our published review and its official pages, October 30, 2026
- The other official and outside pages listed under Sources (links checked October 30, 2026)
Sources
Visit MailPoet’s official site
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.