Cold email software

Mailshake review

Small teams that want a simple tool for cold email campaigns.

We check it out so you don’t have to.

Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.

What it is
Cold email
Best for
Simple campaigns for small teams
Price
$25/mo yearly or $29 monthly, checked October 25, 2026
Prices checked
October 25, 2026

We researched Mailshake's official pricing and terms, plus independent reviews and customer feedback. We haven't used Mailshake ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

  • Small sales teams and founders who want simple cold email sequences.
  • Teams that want a phone dialer in the same tool.

Who should skip it

  • Probably not the best fit for agencies that need many mailboxes per person.

How it works day to day

This part draws on Mailshake’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Mailshake ourselves.

Mailshake keeps cold outreach simple: you connect a mailbox, upload a list (or find contacts with its Data Finder), write a sequence of emails with follow-ups, and launch. Replies are sorted by Lead Catcher, which flags interested responses so you can pick them up. On the top plan you can also call prospects from the browser with its power dialer, alongside email and social tasks.

Key features in use

  • Email sequences with automatic follow-ups and A/B testing.
  • Lead Catcher, which collects and flags replies and tasks that need a human.
  • A browser-based power dialer with call scripts and recordings (Sales Engagement plan).
  • Data Finder for looking up B2B contacts by role, company or location and adding them straight to a campaign.

Setup and learning curve

Ease of learning is the most common theme in Mailshake reviews (noted above). Most teams can connect a mailbox and send a first campaign the same day; Mailshake's help center covers each step.

Integrations

Mailshake has native two-way integrations with Salesforce, HubSpot and Pipedrive, and its help center lists which events (such as replies and campaign activity) sync to your CRM. Zapier connects it to other apps.

Support

Mailshake runs a help center with setup and troubleshooting articles, plus customer-success resources.

Real-world use cases

  • A founder sends a few hundred personalized cold emails a week with follow-ups.
  • A small sales team combines email sequences with phone calls from one tool.
  • A team logs every reply in HubSpot or Salesforce automatically.

What it costs

Prices checked October 25, 2026, from Mailshake’s own pricing page unless noted. Prices change often, so check the official page before you buy.

  • Starter: $29 per user a month, or $25 billed yearly. 1 mailbox per user.
  • Email Outreach: $49 per user a month, or $45 billed yearly. 2 mailboxes per user.
  • Sales Engagement: $99 per user a month, or $85 billed yearly. Up to 5 mailboxes, a power dialer and 2,500 Data Finder credits.

What we like

  • Easy to learn, a common theme in reviews.
  • G2 showed 4.7 out of 5 from about 376 reviews as of October 25, 2026.
  • A built-in dialer on the top plan.

What to watch for

  • Few mailboxes per user, so you buy more seats to send from more inboxes.
  • Some reviewers mention bugs and limited reporting.

The fine print

  • Pricing is per user; each user comes with a fixed number of mailboxes.

The main alternative: Lemlist

lemlist is a cold outreach tool known for personalized images and videos, plus LinkedIn steps alongside email. Per-user pricing adds up for bigger teams.

What it costs: $69/mo, or $55/mo billed yearly (Email), checked October 26, 2026

Read our full Lemlist review

Pick Mailshake if you…

  • want a simple tool that's quick to learn.
  • want calls and email in one place on the top plan.

Pick Lemlist if you…

  • want personalized images, videos and LinkedIn steps.
  • need more advanced personalization.

Our take

Mailshake is a straightforward cold email tool that's easy to pick up. Its per-user mailbox limits make it pricier for high-volume senders. lemlist is the closer match if you want heavy personalization.

Side by side

CompanyBest forStarting priceTrial / refund
Mailshake Simple campaigns for small teams$25/mo yearly or $29 monthly, checked October 25, 2026See the official site
Lemlist Personalized multichannel outreach$69/mo, or $55/mo billed yearly (Email), checked October 26, 202614-day trial

From our company records. Check the official pages for current prices.

What we checked

  • Mailshake's pricing page and help article on pricing, read October 25, 2026
  • G2 rating (4.7 from about 376) and review themes
  • lemlist's details: from our cold email software guide, which read the official pricing page on October 25, 2026
  • Mailshake's feature pages, help-center articles and integration pages, read October 26, 2026

Sources

Visit Mailshake’s official site

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.

Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.