Metricool Review

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What it is: Social media scheduling and analytics
Best for: Analytics plus scheduling, low cost
Price: Free plan; Starter from $20/mo billed annually, checked October 26, 2026
Prices checked: October 26, 2026

We researched Metricool's official pricing, plan terms, product pages and help documentation. We haven't used Metricool ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

Creators who want scheduling and analytics.
Small businesses managing a few channels.
Agencies managing many brands.

Who should skip it

Probably not the best fit if you need deep social listening.

How it works day to day

This part draws on Metricool’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Metricool ourselves.

Day to day, you plan posts on a calendar, check what performed well, and build reports for your brand or clients.

Key features in use

Scheduling calendar.
Analytics.
Reports.
Ads analytics.
Link in bio.

Setup and learning curve

You sign up free, connect your social accounts and start scheduling.

Integrations

Metricool connects to major social networks, Google Business Profile and ad accounts.

Support

Metricool has a help center and support.

Real-world use cases

A creator plans weekly posts.
A business tracks growth.
An agency sends client reports.

What it costs

Prices checked October 26, 2026, from Metricool’s own pricing page unless noted. Prices change often, so check the official page before you buy.

Free: 1 brand, 20 scheduled posts a month.
Starter: from $20 a month billed annually ($25 monthly).
Advanced: from $53 a month billed annually ($67 monthly).
Plans for more brands cost more (for example 50 brands $159 a month billed annually).
Prices exclude VAT.

What we like

Useful free plan.
Scheduling and analytics in one tool.
Many social networks and ads accounts supported.
Plans that scale by number of brands.
Reports for clients.

What to watch for

Free plan is limited.
Prices rise with brands.
Some features need Advanced.

The fine print

Prices exclude VAT.
Annual billing gives the lower price.
Check post limits per plan.

The main alternative: SocialPilot

SocialPilot is the alternative focused on affordable scheduling for teams and agencies.

What it costs: $25.50/mo billed annually (Essentials), checked October 26, 2026

Read our full SocialPilot review

Pick Metricool if you…

want scheduling and analytics together.
manage several brands.
want to start free.

Pick SocialPilot if you…

want affordable team scheduling.
manage many client accounts.

Our take

Metricool combines scheduling and analytics with a free plan and pricing by brand. If you mainly want affordable scheduling for a team, compare SocialPilot.

Side by side

Company	Best for	Starting price	Trial / refund
Metricool	Analytics plus scheduling, low cost	Free plan; Starter from $20/mo billed annually, checked October 26, 2026	Free plan
SocialPilot	Agencies and client approvals	$25.50/mo billed annually (Essentials), checked October 26, 2026	14-day trial

From our company records. Check the official pages for current prices.

What we checked

Metricool's pricing page and plan terms, read October 26, 2026
SocialPilot's details: from our existing company record and review, not re-checked on October 26, 2026
Metricool's feature, help and integration pages listed below (links checked October 26, 2026)

Sources

Visit Metricool’s official site

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.