Omnisend review

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What it is

Ecommerce email and SMS marketing

Best for

Online stores (email + SMS)

Price

Free plan; Standard $16/mo at 500 contacts, checked October 26, 2026

Prices checked

October 26, 2026

We researched Omnisend's official pricing, plan terms, product pages and help documentation. We haven't used Omnisend ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

• Shopify, WooCommerce and BigCommerce stores.
• Stores that want abandoned cart and product emails.
• Sellers who want email and SMS in one tool.

Who should skip it

• Probably not the best fit if you do not sell online.

How it works day to day

This part draws on Omnisend’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Omnisend ourselves.

Day to day, you send campaigns with product blocks, let automations send abandoned cart and post-purchase emails, and track sales from each message.

Key features in use

• Email campaigns with product blocks.
• Ecommerce automations.
• SMS and web push.
• Sign-up forms and pop-ups.
• Sales reports.

Setup and learning curve

You connect your store, import contacts, turn on pre-built automations and add a sign-up form.

Integrations

Omnisend connects with Shopify, WooCommerce, BigCommerce, Wix and many apps.

Support

Omnisend offers 24/7 support and a help center.

Real-world use cases

• A Shopify store recovers abandoned carts.
• A brand sends SMS for a flash sale.
• A shop sends review requests after delivery.

What it costs

Prices checked October 26, 2026, from Omnisend’s own pricing page unless noted. Prices change often, so check the official page before you buy.

• Free: $0, up to 250 contacts and 500 emails a month.
• Standard: $16 a month at 500 contacts, 6,000 emails a month.
• Pro: $59 a month at 2,500 contacts, unlimited emails, SMS included.
• An offer shown on October 26, 2026: pay 3 months upfront and save 30%.
• SMS from $0.007 per message. Billing in USD. Free migration and 24/7 support.

What we like

• Ready-made ecommerce automations like abandoned cart.
• Email and SMS in one tool.
• Free plan to start.
• 24/7 support.
• Free migration help.

What to watch for

• Billing counts non-subscribers who receive automated messages.
• SMS costs extra on lower plans.
• Prices rise with contacts.

The fine print

• The 30% off is for paying 3 months upfront.
• Local currency prices are estimates; billing is in USD.
• Contact counts drive your price.

The main alternative: Brevo

Brevo is a flexible alternative that prices by emails sent rather than contacts, with email, SMS and CRM tools.

What it costs: Free (300/day); Starter $9/mo, checked October 26, 2026

Read our full Brevo review

Pick Omnisend if you…

• run an online store.
• want email and SMS together.
• want ecommerce automations out of the box.

Pick Brevo if you…

• have a large list but send rarely.
• want CRM tools too.

Our take

Omnisend is built for online stores, with strong ecommerce automations, email and SMS, and a free plan to start. If you would rather pay by emails sent, compare Brevo.

Side by side

From our company records. Check the official pages for current prices.

What we checked

• Omnisend's pricing page and plan terms, read October 26, 2026
• Brevo's details: from our existing company record and review, not re-checked on October 26, 2026
• Omnisend's feature, help and integration pages listed below (links checked October 26, 2026)

Sources

• Omnisend pricing
• Omnisend features
• Omnisend integrations
• Omnisend help

Visit Omnisend’s official site →

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.