Small-business CRM
Pipedrive review
Small sales teams that want a clear, visual pipeline and reminders to follow up.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Sales CRM
- Best for
- Visual deal pipelines
- Price
- $14/seat/mo (Lite) billed yearly, checked October 26, 2026
- Prices checked
- October 26, 2026
We researched Pipedrive's official pricing, plan terms, product pages and help documentation. We haven't used Pipedrive ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- Small sales teams that want a visual pipeline.
- Salespeople who want reminders and automation.
- Businesses that want 500+ integrations.
Who should skip it
- Less ideal if you want a free CRM.
How it works day to day
This part draws on Pipedrive’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used Pipedrive ourselves.
Pipedrive is built around a visual pipeline: each deal is a card you drag from stage to stage, so you can see at a glance what needs attention. On Growth and up, emails and follow-ups can be automated. Meeting intelligence on Lite is meant to take care of meeting admin, and reports show how deals are moving.
Key features in use
- Visual sales pipeline.
- Email sync and automation.
- AI CRM features.
- Meeting intelligence.
- LeadBooster add-on for lead capture.
Setup and learning curve
Start a 14-day trial, import contacts and deals, and set up pipeline stages.
Integrations
500+ integrations including Google, QuickBooks, Asana, Slack and Kixie.
Support
We didn't confirm support channels by plan on the pages we read, so check Pipedrive's plan comparison if support matters to you.
Real-world use cases
- A small agency tracks deals.
- A real estate team follows up leads.
- A B2B startup automates follow-ups.
What it costs
Prices checked October 26, 2026, from Pipedrive’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Lite: $14 per seat a month billed yearly ($168 a year).
- Growth: $39 per seat a month billed yearly ($468 a year).
- Premium: $59 per seat a month billed yearly ($708 a year).
- Ultimate: $79 per seat a month billed yearly ($948 a year). Yearly billing saves up to 42%.
- Add-ons: LeadBooster from $32.50, Projects from $16, Campaigns from $13.33. 14-day free trial, no card.
What we like
- Visual pipeline built for selling.
- Email automation and follow-ups on Growth.
- AI CRM features.
- 500+ integrations including Google, QuickBooks, Asana and Slack.
- 14-day free trial, no card.
What to watch for
- No free plan.
- Lead capture (LeadBooster), Projects and email Campaigns are paid add-ons.
- Per-seat pricing adds up.
- Monthly billing costs more.
The fine print
- Prices are per seat, billed yearly.
- Add-ons are extra.
The main alternative: HubSpot
HubSpot has free CRM tools for up to 1,000 contacts and 2 users, and paid Starter plans.
What it costs: Free; Starter normally $20/seat, checked October 23, 2026
HubSpot in Best CRM for Small Businesses · Pipedrive vs HubSpot
Pick Pipedrive if you…
- want a pipeline-first CRM.
- are a small sales team.
Pick HubSpot if you…
- want to start free.
- want marketing tools in the same platform.
Our take
Pipedrive is a focused, visual sales CRM with automation and lots of integrations. There's no free plan, and add-ons add cost. Compare HubSpot if you want to start free.
Side by side
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Pipedrive | Visual deal pipelines | $14/seat/mo (Lite) billed yearly, checked October 26, 2026 | 14-day trial |
| HubSpot | Free start, grows into a full suite | Free; Starter normally $20/seat, checked October 23, 2026 | Free tools |
From our company records. Check the official pages for current prices.
What we checked
- Pipedrive's pricing page and plan terms, read October 26, 2026
- HubSpot's details: from our small-business CRM guide
- Pipedrive's feature pages, help-center articles and integration pages, read October 26, 2026
Sources
Visit Pipedrive’s official site
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.