SendPulse Review 2026: Pricing, Pros & Cons

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What it is: Email, chatbot and SMS marketing platform
Best for: Small businesses that want email plus chatbots and SMS
Price: Free; Standard about $12/mo, checked October 30, 2026
Prices checked: October 30, 2026

We researched SendPulse's official pricing, terms, product pages, help pages and outside reviews. We haven't used SendPulse ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

Small businesses using several channels.
Online course and ecommerce sellers.
Teams that want chatbots for Instagram or WhatsApp.

Who should skip it

Probably not the best fit if you just want simple newsletters.

How it works day to day

This part draws on SendPulse’s own product pages, help center and documentation, read October 30, 2026 (listed under Sources). We haven’t used SendPulse ourselves.

Build emails and flows, connect chatbots, and watch results from one dashboard.

Key features in use

Email campaigns
Automation 360
Chatbots
SMS
Course builder

Setup and learning curve

Under an hour for email.

Integrations

Shopify, WooCommerce, Zapier, CRM tools.

Support

Chat and email.

Real-world use cases

Ecommerce emails
Course sales
Chatbot lead capture
SMS alerts

What it costs

Prices checked October 30, 2026, from SendPulse’s own pricing page unless noted. Prices change often, so check the official page before you buy.

Email: free for up to 500 subscribers and 15,000 emails a month.
Paid email plans at 500 subscribers: Standard about $12/mo and Pro about $14.40/mo monthly; 20% off for 12 months prepaid (checked October 30, 2026).

What we like

Generous free email plan.
Email, chatbots, SMS and push in one account.
Unlimited sends on paid email plans.
Trustpilot showed 4.5 out of 5 as of October 30, 2026.

What to watch for

Many separate products, each priced separately.
Interface can feel busy.
Best discounts need prepaying.
Some features only on Pro.

The fine print

Prices are by list size, not send volume.
Each channel (chatbots, SMS) is billed separately.

The main alternative: Benchmark Email Checked by Vetteroo

What it costs: Free; Pro from $10/mo billed yearly, checked October 30, 2026

Read our full Benchmark Email review

Pick SendPulseChecked by Vetteroo if you…

want chatbots and email together.
send a lot on a free plan.
want automation flows.

Pick Benchmark EmailChecked by Vetteroo if you…

want simple pricing.
send simple newsletters.
want every feature on free.

Our take

SendPulse packs email, chatbots and SMS into one well-rated platform with a generous free email plan, though pricing is split by channel.

Side by side

Company	Best for	Starting price	Trial / refund
SendPulse Checked by Vetteroo	Small businesses that want email plus chatbots and SMS	Free; Standard about $12/mo, checked October 30, 2026	Free plan
Benchmark Email Checked by Vetteroo	Small businesses that want every feature on every plan	Free; Pro from $10/mo billed yearly, checked October 30, 2026	Free plan

From our company records. Check the official pages for current prices.

What we checked

SendPulse's pricing, product pages and terms, read October 30, 2026
SendPulse's Trustpilot profile, read October 30, 2026
Benchmark Email's details: from our published review and its official pages, October 30, 2026
The other official and outside pages listed under Sources (links checked October 30, 2026)

Sources

Visit SendPulse’s official site

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.