SimplyBook.me Review

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What it is: Online booking and appointment scheduling system for service businesses
Best for: Salons, clinics, studios and other appointment businesses
Price: Free; Basic $11.90/mo billed yearly, checked October 29, 2026
Prices checked: October 29, 2026

We researched SimplyBook.me's official pricing, terms, product pages, help pages and outside reviews. We haven't used SimplyBook.me ourselves, so this is a research-based review, not a hands-on test.

Who it’s best for

Salons, spas and barbers.
Clinics, therapists and coaches.
Classes and studios that take group bookings.

Who should skip it

Probably not the best fit for one person who only needs a simple calendar link.

How it works day to day

This part draws on SimplyBook.me’s own product pages, help center and documentation, read October 29, 2026 (listed under Sources). We haven’t used SimplyBook.me ourselves.

Clients pick a service, staff member and time on your booking page, pay if needed, and get reminders; you manage everything from a calendar.

Key features in use

Booking website and widgets
Payments
Reminders by email and SMS
Memberships and packages
Staff calendars

Setup and learning curve

Integrations

Google and Outlook calendars, Zoom, payment processors.

Support

Live chat, email and help center.

Real-world use cases

Salon bookings
Clinic appointments
Class registration
Consultations

What it costs

Prices checked October 29, 2026, from SimplyBook.me’s own pricing page unless noted. Prices change often, so check the official page before you buy.

Free plan.
Basic $11.90, Standard $24.90 and Premium $49.90 a month billed yearly; $13.90, $29.90 and $59.90 month to month.
SMS reminders use credits (100 for $8). Optional setup service from $499.
Prices from the official pricing page, checked October 29, 2026.

What we like

Trustpilot showed 4.5 out of 5 from about 802 reviews as of October 29, 2026.
Free plan to start.
Many add-on features such as payments, memberships and packages.
Booking website and widgets included.

What to watch for

SMS reminders cost extra credits.
Lots of settings to learn.
Higher plans needed for more bookings and staff.

The fine print

Booking limits differ by plan.
Payment processor fees apply.
The setup service is optional and paid.

The main alternative: Zcal Reviewed by Vetteroo

It is simpler and aimed at meetings rather than service bookings.

What it costs: Free; Pro $7/user/mo, checked October 28, 2026

Read our full Zcal review

Pick SimplyBook.meReviewed by Vetteroo if you…

run an appointment business.
want a free plan.
need payments and memberships.

Pick Zcal Reviewed by Vetteroo if you…

just need meeting links.
want something very simple.
are a solo professional.

Our take

SimplyBook.me is a well-reviewed, feature-rich booking system for service businesses, with a free plan and fair prices. SMS and higher booking volumes cost extra. Compare zcal if you only need meeting links.

Side by side

Company	Best for	Starting price	Trial / refund
SimplyBook.me Reviewed by Vetteroo	Salons, clinics, studios and other appointment businesses	Free; Basic $11.90/mo billed yearly, checked October 29, 2026	Free plan
Zcal Reviewed by Vetteroo	Individuals who want a generous free scheduling tool	Free; Pro $7/user/mo, checked October 28, 2026	14-day trial of paid plans; no refunds

From our company records. Check the official pages for current prices.

What we checked

SimplyBook.me's pricing page and terms, read October 29, 2026
SimplyBook.me's Trustpilot profile, read October 29, 2026
Zcal's details: from its own published review (prices checked on the date shown there)
The other official pages listed under Sources (links checked October 29, 2026)

Sources

Visit SimplyBook.me’s official site

How we review

We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.