Review
SpyFu Checked by Vetteroo review
PPC managers.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Competitor research for SEO and Google Ads
- Best for
- Marketers researching competitors' keywords and ads
- Price
- $29/mo billed yearly, checked October 30, 2026
- Prices checked
- October 30, 2026
We researched SpyFu's official pricing, terms, product pages, help pages and outside reviews. We haven't used SpyFu ourselves, so this is a research-based review, not a hands-on test.
Who it’s best for
- PPC managers.
- SEO consultants.
- Small business owners checking rivals.
Who should skip it
- Probably not the best fit if you need site audits and content tools.
How it works day to day
This part draws on SpyFu’s own product pages, help center and documentation, read October 30, 2026 (listed under Sources). We haven’t used SpyFu ourselves.
Enter a competitor domain to see their keywords, ad copy history and backlinks, then export ideas.
Key features in use
- Competitor keywords
- Ad history
- Rank tracking
- Backlink research
- Reports
Setup and learning curve
Minutes.
Integrations
Google Ads and Search Console exports.
Support
Phone and email.
Real-world use cases
- PPC research
- SEO research
- Client pitches
- Keyword lists
What it costs
Prices checked October 30, 2026, from SpyFu’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Basic $39 a month or $29 a month billed yearly; Pro + AI $119 a month (first month $59) or $89 a month billed yearly (checked October 30, 2026, via search listing of its checkout).
What we like
- See rivals' keywords and ad history.
- Low starting price.
- Unlimited searches on paid plans.
- Trustpilot showed 4.2 out of 5 as of October 30, 2026, from 155 reviews.
What to watch for
- Data is mostly US and UK.
- Fewer tools than all-in-one suites.
- Pro intro price doubles after month one.
- Interface feels dated.
The fine print
- Intro prices renew higher.
- Check the money-back terms.
The main alternative: Semrush Checked by Vetteroo
Semrush is a larger all-in-one SEO and marketing suite.
What it costs: $117.33/mo yearly or $139 monthly (Pro), checked October 25, 2026
Pick SpyFu Checked by Vetteroo if you…
- want competitor ad history.
- want a low price.
- do PPC.
Pick SemrushChecked by Vetteroo if you…
- want site audits.
- want content tools.
- work globally.
Our take
SpyFu is an affordable, well-rated way to see what competitors rank and bid on.
Side by side
| Company | Best for | Starting price |
|---|---|---|
| SpyFu Checked by Vetteroo | Marketers researching competitors' keywords and ads | $29/mo billed yearly, checked October 30, 2026 |
| Semrush Checked by Vetteroo | All-in-one SEO and marketing research | $139/mo ($117.33 yearly) |
From our company records. Check the official pages for current prices.
What we checked
- SpyFu's pricing, product pages and terms, read October 30, 2026
- SpyFu's Trustpilot profile, read October 30, 2026
- Semrush's details: from our published review and its official pages, October 30, 2026
- The other official and outside pages listed under Sources (links checked October 30, 2026)
Sources
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.