Official Review: ZenABM Checked by Vetteroo

Account-based marketing (ABM) platform built on LinkedIn Ads: company engagement, intent signals, account scoring and revenue attribution

Connect your LinkedIn Ads account and CRM, then check which companies engaged with your ads this week, how their scores moved through your ABM stages, and which accounts are ready for sales. You can also ask its assistant, Zena, to pull reports or pause weak ads, and confirm each change before it goes live.

Seen on ZenABM’s own product pages, help center and documentation, read October 31, 2026 (listed under Sources). We haven’t used ZenABM ourselves.

• Company-level engagement from LinkedIn Ads
• Intent signals from the ads each account engages with
• Customizable account scoring with ABM stages
• Pipeline and revenue attribution across LinkedIn, Google Ads, Reddit Ads and organic visits
• AI assistant (Zena) and MCP server for Claude, ChatGPT and other AI tools
• Budget Savers, exclusions and decaying-ad alerts

Sign up for the free trial, connect your LinkedIn Ads account and your CRM with a few clicks, and invite teammates; ZenABM creates its own CRM properties.

LinkedIn Ads, HubSpot, Salesforce, Attio, Google Ads, Reddit Ads, webhooks, a REST API (on higher plans) and an MCP server.

Documentation and guides on its site, with full support included on all plans; demos and consultations can be booked.

• Seeing which target accounts engage with LinkedIn ads
• Sending warm accounts to sales with talking points
• Proving pipeline from LinkedIn ad spend
• Cutting wasted spend on LinkedIn Audience Network

Starter $59/mo yearly ($69 monthly), checked October 31, 2026

Prices checked October 31, 2026, from ZenABM’s own pricing page unless noted. Prices change often, so check the official page before you buy.

• Starter: $69 a month billed monthly, or $59 a month billed yearly; 1 ABM campaign, default account scoring and 10 AI chats a day.
• Growth: $199 a month monthly, or $159 a month yearly; up to 3 ABM campaigns, customizable scoring and intents, and 50 AI chats a day.
• Pro: $499 a month monthly, or $399 a month yearly; unlimited ABM campaigns and unlimited AI chats, aimed at in-house and larger teams.
• Agency: $599 a month monthly, or $479 a month yearly; separate dashboards per client, starting from 3 client accounts.
• 37-day free trial with no credit card required; prices do not depend on your ad spend and carry no ad markup; prices in USD (official pricing, checked October 31, 2026).

Vetteroo reader discount: 20% off your first 6 months with code VETTEROO20OFF (new users). (We may earn a commission when you use this code.)

• 37-day free trial with no credit card required.
• Entry price far below enterprise ABM suites, and no markup on your ad spend.
• Company-level engagement comes from LinkedIn's own ad data rather than reverse-IP guesses, per ZenABM.
• G2 shows 5.0 out of 5 from 6 reviews, with praise for account-warming signals, the Clay integration and a responsive team (checked October 31, 2026).

• Very few independent reviews: 6 on G2, 4 on Product Hunt, and none written on Capterra, per outside reviewers (checked October 31, 2026).
• A very small company; outside reviewers put the team at about 4 people, so weigh vendor risk.
• Built around LinkedIn Ads, so it inherits LinkedIn API limits and only shows company-level, not person-level, engagement.
• Reviewers mention slow data loading at times and no Pipedrive integration; one marketer on Reddit warned that LinkedIn deal attribution can count many deals that later close-lost.

• You can cancel a paid plan at any time; billing and cancellation run through Paddle, using the link Paddle emails you.
• Its terms cap ZenABM's liability at the fees you paid in the last 12 months or a small fixed minimum, whichever is greater.
• Its terms are governed by the law of England and Wales.
• You keep ownership of your data; ZenABM may use aggregated, anonymized usage data to improve and benchmark its service.
• Its "10 Best ABM Tools" list ranks ZenABM second and is written by its own co-founder, so treat it as marketing.
• Legitimacy signals we found: its terms name ZenABM LTD, company number 13573194; the UK Companies House register lists it as active, incorporated August 18, 2021 (named BacklinkManager Limited until August 2026), with two identity-verified directors, Michal Jackowski and Emilia Korczynska.

B2B teams running account-based campaigns on LinkedIn Ads.

• B2B marketing teams that already spend on LinkedIn Ads and want to see which target companies engage.
• Teams on HubSpot, Salesforce or Attio that want ad engagement and account scores inside the CRM.
• Agencies running LinkedIn ABM for several clients.

• Probably not the best fit for teams that need display ads, website personalization or third-party intent data, or for anyone not running LinkedIn Ads.

Fibbler

Fibbler is a LinkedIn Ads attribution tool that shows which companies engage with your ads and ties them to pipeline in your CRM, with add-ons for Google and Meta ads.

What it costs: Growth from $89/month (1 user), checked October 31, 2026

• want ABM stages, intent signals and account scoring, not just attribution.
• want an AI assistant that can create campaigns and change bids for you.
• want the lowest entry price for LinkedIn ABM.

• mainly need LinkedIn Ads revenue attribution.
• use Pipedrive or Zoho CRM.
• want Google and Meta ads attribution as add-ons.

ZenABM is an affordable, LinkedIn-focused ABM tool with a long free trial and solid early feedback; it is worth a test if you already run LinkedIn Ads, but its review base is still thin and the company is small.

Prices can change often. Check official pages for current prices.

• ZenABM's pricing, product pages and terms, read October 31, 2026
• Trustpilot, searched October 31, 2026 (no usable score for ZenABM)
• Fibbler's details: read on its official pages on October 31, 2026 (comparison only; not reviewed)
• The other official and outside pages listed under Sources (links checked October 31, 2026)

We researched ZenABM's official pricing, terms, product pages, help pages and outside reviews. We haven't used ZenABM ourselves, so this is a research-based review, not a hands-on test.

• ZenABM (official site)
• ZenABM pricing
• ZenABM documentation
• ZenABM terms of use
• ZENABM LTD on Companies House
• Market Intelligence Tools ZenABM review
• ZenABM on Product Hunt
• Should I Use It ZenABM review
• Fibbler pricing