Money & Insurance · Topic page
Best Identity Theft Protection
Every company here was researched from its own pricing pages and terms. No paid rankings.
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How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
The short version
Before you pay for anything: freezing your credit at Equifax, Experian and TransUnion is free (FTC guide). For an all-in-one plan with credit monitoring, VPN and antivirus, Aura. For a well-known name bundled with Norton, LifeLock. For credit-focused monitoring at a lower price, IdentityIQ.
Quick comparison
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Aura | All-in-one family protection | $12/mo billed yearly (Individual), checked October 25, 2026 | 14-day trial; 60-day money-back on yearly plans |
| LifeLock (Norton) | Big-name protection, Norton bundles | $124.99/yr (Standard), promos lower, checked October 25, 2026 | 60-day money-back |
| IdentityIQ | Credit monitoring and reports | See the official site | See the official site |
| IdentityForce | Strong monitoring, mobile alerts | $19.90/mo or $199.90/yr, checked October 25, 2026 | 30-day free trial |
Aura
Who it fits: Families that want identity, credit, device and online-safety protection in one app.
What it costs (checked October 25, 2026): Individual $12/mo billed yearly ($15 monthly). Couple $22 ($29). Family $32 ($50). A lower $10 plan is also offered. 14-day free trial; 60-day money-back on yearly plans.
Honest downsides: You may already pay for some pieces (VPN, antivirus) elsewhere. Aura also appears on our data removal page.
Compare: Read our full Aura review · Aura vs LifeLock
LifeLock (Norton)
Who it fits: People who want a well-known brand and possibly bundle with Norton 360.
What it costs (checked October 25, 2026): Standard $124.99/yr, Advantage $199.99/yr, Ultimate Plus $349.99/yr list prices, with first-year promos (for example $99.99, renewing at $159.99). 60-day money-back guarantee.
Honest downsides: Renewal is much higher than the first year. LifeLock has settled two FTC cases: in 2010 it agreed to pay $12 million over charges that its identity-theft-protection and data-security claims were false (FTC, 2010), and in 2015 it paid $100 million to settle charges that it violated that 2010 order (FTC, 2015).
Visit LifeLock (Norton)’s official site
Compare: Read our full LifeLock (Norton) review · Aura vs LifeLock
IdentityIQ
Who it fits: People who mainly want credit monitoring and regular credit reports.
What it costs Check the official page for current prices.
Honest downsides: Fewer device-security extras than Aura or LifeLock.
Visit IdentityIQ’s official site
Compare: Read our full IdentityIQ review
IdentityForce
Who it fits: People who want thorough monitoring and fast mobile alerts.
What it costs (checked October 25, 2026): UltraSecure $19.90/mo or $199.90/yr. UltraSecure+Credit $34.90/mo or $349.90/yr. 30-day free trial.
Honest downsides: Costs more than Aura’s individual plan for similar coverage.
Visit IdentityForce’s official site
Compare: Read our full IdentityForce review
Also worth knowing
- Experian offers a free plan and paid plans at $4, $14 and $24 a month (checked October 25, 2026).
- Credit freezes are free at Equifax, Experian and TransUnion (FTC guide).
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