Tech & Software · Topic page
Best Personal Data Removal Services
Every company here was researched from its own pricing pages and terms. No paid rankings.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
The short version
If results matter most, start with Optery. It removed the most test profiles of the paid services in Consumer Reports’ 2024 test, and it’s cheap to start. DeleteMe is the most hands-off service, with human help and phone support. Incogni is a low-cost “set it and forget it” option. Aura bundles removal with identity-theft insurance and credit monitoring. No service removes everything, and doing the biggest opt-outs yourself still works best.
Quick comparison
| Company | Best for | Starting price | Refund / trial |
|---|---|---|---|
| Optery | Best tested results, low-cost entry | Free scan; Core $39/yr; Ultimate $249/yr, checked October 24, 2026 | Free scan before paying |
| DeleteMe | Hands-off removal with human experts and phone support | $129/yr for 1 person (checked October 22, 2026); $349 for 2 people for 2 years (checked October 24, 2026) | Full refund before first report, prorated after |
| Incogni | Low-cost automated removals | $7.99/mo billed yearly ($95.88), checked October 24, 2026 | 30-day money-back |
| Aura | Removal plus identity-theft insurance and credit monitoring | $12/mo billed yearly (Individual), checked October 24, 2026 | 14-day free trial |
| Cloaked | Removal plus masked emails and phone numbers | $9.99/mo billed yearly ($119.99/yr), checked October 24, 2026 | See its terms |
| Privacy Bee | High-coverage removal, including people at higher risk | About $8/mo billed yearly (Essentials), checked October 24, 2026 | See its terms |
Optery
Who it fits: People who care most about how many listings actually come down, and want to see where they appear before paying.
What it costs (checked October 24, 2026): Free basic scan. Core $39/yr ($3.99 monthly). Extended $149/yr. Ultimate $249/yr, which adds custom removals.
Honest downsides: Custom removals only come with the top plan, and the $39 Core plan covers fewer sites than the higher tiers.
Compare: Read our full Optery review · DeleteMe vs Optery
DeleteMe
Who it fits: People who want to hand the job to a company with human privacy experts, phone and chat support, and quarterly reports.
What it costs : 1 person $129/yr (checked October 22, 2026). 2 people $349 for 2 years (checked October 24, 2026). Family (4 people) $499 for 2 years (checked October 22, 2026).
Honest downsides: In Consumer Reports’ 2024 study it removed about 27% of test profiles over four months, compared with about 68% for Optery and about 70% for manual opt-outs. It costs more than the cheapest automated plans.
Visit DeleteMe’s official site
Compare: Read our full DeleteMe review · DeleteMe vs Optery · Incogni vs DeleteMe
Incogni
Who it fits: People who want a cheap, automated service that keeps re-sending opt-outs all year.
What it costs (checked October 24, 2026): Standard $7.99/mo billed yearly ($95.88), or $15.98 month to month. Unlimited $14.99/mo yearly, which adds custom removals and phone support. Family plans run $15.99–$22.99/mo yearly. 30-day money-back.
Honest downsides: The Standard plan only covers the brokers on Incogni’s list. It’s owned by the same group as Surfshark and NordPass (the Nord Security family), which is worth knowing.
Compare: Read our full Incogni review · Incogni vs DeleteMe
Aura
Who it fits: People who want data removal as part of a bigger identity-protection bundle (insurance, credit monitoring, antivirus, VPN).
What it costs (checked October 24, 2026): Individual $12/mo billed yearly ($15 monthly). Couple $22/mo yearly. Family $32/mo yearly. 14-day free trial.
Honest downsides: If you only want data removal, you’re paying for a lot of extras.
Compare: Read our full Aura review · Aura vs LifeLock
Cloaked
Who it fits: People who want removal plus masked email and phone numbers to stop new leaks.
What it costs (checked October 24, 2026): Individual $9.99/mo billed yearly ($119.99/yr) or $14.99 monthly. Couple and Family plans are available.
Honest downsides: It’s a newer company, and less independent testing of its removals is available.
Privacy Bee
Who it fits: People who want the widest coverage, including a high-touch plan for people at higher risk.
What it costs (checked October 24, 2026, approximate yearly): Essentials about $8/mo. Pro about $16/mo. Signature about $67/mo.
Honest downsides: Pricing is shown only as approximate monthly equivalents, and the top plan is expensive.
Visit Privacy Bee’s official site
Compare: Read our full Privacy Bee review
Independent test: Consumer Reports, data removal services tested (2024).
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