Side by side · Social media schedulers
Metricool vs Buffer
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: Metricool — analytics plus scheduling, low cost. Buffer — simple scheduling for creators. The details, prices and honest downsides are below.
| Item | Metricool | Buffer |
|---|---|---|
| Best for | Analytics plus scheduling, low cost | Simple scheduling for creators |
| Starting price | Free; $20/mo yearly ($25 monthly), checked October 25, 2026 | Free; $5/mo per channel yearly, checked October 25, 2026 |
| Trial / refund | Free plan | Free plan, 14-day trial |
Who Metricool fits
Creators and small businesses that care about analytics as much as scheduling.
Watch out for: The free plan is limited to one brand. The interface is busy.
Who Buffer fits
Solo creators and small teams who want the simplest scheduler.
Watch out for: Per-channel pricing adds up with many accounts. Reporting is light.
Quick verdict
Both have free plans. Metricool is the pick if analytics matter as much as scheduling, though its interface is busy. Buffer is the simplest scheduler, but per-channel pricing adds up with many accounts and reporting is light.
Visit Metricool’s official site
More on each: our full Metricool review · our full Buffer review
See every option in Best Social Media Schedulers, including companies not covered here.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.