Newsletter platforms
MailerLite review
Small businesses and new newsletters that want a full toolset at the lowest paid price.
We check it out so you don’t have to.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.
- What it is
- Email marketing
- Best for
- Lowest-cost paid plan, small businesses
- Price
- Free up to 250 subscribers; paid from $12/mo, checked October 26, 2026
- Prices checked
- October 26, 2026
We researched MailerLite's official pricing, plan terms, product pages and help documentation, and our team also set up a MailerLite account ourselves in October 2026. We haven't run campaigns on it yet, so the rest of this review is research-based, not a full hands-on test.
Who it’s best for
- Small businesses and new newsletters that want a full toolset at a low price.
- People who want a clean drag-and-drop editor without a steep learning curve.
- Creators who want landing pages, forms and simple automations in the same tool.
Who should skip it
- Probably not the best fit if you need deep CRM or sales-pipeline features.
How it works day to day
This part draws on MailerLite’s own product pages, help center and documentation, read October 26, 2026 (listed under Sources). We haven’t used MailerLite ourselves.
You build emails in MailerLite's drag-and-drop editor (or use custom HTML), choose a group or segment, and send now or schedule. New subscribers arrive through embedded forms, pop-ups or landing pages, and automation workflows send welcome series or follow-ups without you touching them.
Key features in use
- Drag-and-drop editor with templates for newsletters and promotions.
- Landing pages and sign-up forms or pop-ups, so you may not need a separate page builder.
- Automation workflows triggered by sign-ups, clicks, dates or group changes.
- A/B testing of subject lines and content.
- Paid newsletters and RSS-to-email campaigns on paid plans.
Setup and learning curve
Getting started means verifying your sending domain, importing contacts and building a first email from a template. Most people can send a first newsletter on day one; automations take a little longer to plan. Our team set up MailerLite in October 2026 as a shared account, with each project as its own account under one login. It started on the 14-day trial, which then moves to the Free plan, and no card was required.
Integrations
MailerLite connects with common website builders and ecommerce tools (such as WordPress and Shopify), with Zapier for other apps, and offers an API. The pricing page also lists an MCP server for connecting AI tools.
Support
Support varies by plan: 24/7 support for the first 14 days on Free, 24/7 email support on Comfort, and 24/7 live chat and email on Power. There's also a help center with guides.
Real-world use cases
- A local business sends a monthly newsletter and a welcome series to new sign-ups.
- A blogger sends new posts automatically to subscribers with an RSS campaign.
- A small shop builds a landing page and pop-up for a seasonal offer.
What it costs
Prices checked October 26, 2026, from MailerLite’s own pricing page unless noted. Prices change often, so check the official page before you buy.
- Free: $0 for up to 250 subscribers and 2,500 emails a month, 2 user seats. 24/7 support for the first 14 days.
- Comfort: from $12 a month (monthly email limit 10 times your subscriber count, 3 user seats, 24/7 email support).
- Power: from $25 a month (unlimited monthly emails, unlimited seats, 24/7 live chat and email support).
- Price rises with your subscriber count. Paid plans have a 14-day free trial. Taxes may apply.
What we like
- A free plan to start, and low entry prices on paid plans.
- Drag-and-drop email editor, landing pages, sign-up forms and pop-ups included.
- Automation workflows, A/B testing and RSS campaigns.
- Power adds unlimited sends, unlimited seats and live chat support.
What to watch for
- The free plan is small: 250 subscribers and 2,500 emails a month.
- Prices rise with subscribers, so a big list costs much more than the headline price.
- Live chat support is only on Power; Comfort gets email support.
- Less suited to complex sales automation than tools like ActiveCampaign.
The fine print
- Free-plan support is 24/7 for the first 14 days only.
- Paid plans are priced by subscriber count; check the slider on the pricing page for your list size.
The main alternative: Kit (formerly ConvertKit)
Kit (formerly ConvertKit) is built for creators who sell digital products, courses and paid newsletters. It has a free plan for a larger list and a strong creator focus, with tagging and sequences at its core.
What it costs: $33/mo billed yearly (Creator)
Read our full Kit (formerly ConvertKit) review
Pick MailerLite if you…
- want a simple, low-cost email tool with landing pages and forms included.
- are starting a newsletter or small-business list and want to start free.
Pick Kit (formerly ConvertKit) if you…
- are a creator selling products or paid newsletters.
- want a bigger free plan to grow on before paying.
Our take
MailerLite is one of the easiest and cheapest ways to run a proper email list, with landing pages and automations included. Watch how the price climbs with subscribers and note that live chat support needs Power. Creators who sell products may prefer Kit.
Side by side
| Company | Best for | Free plan | Paid from (about 1,000 subscribers) |
|---|---|---|---|
| MailerLite | Lowest-cost paid plan, small businesses | Up to 250 subscribers, 2,500 emails/mo | Comfort from $12/mo; Power from $25/mo |
| Kit (formerly ConvertKit) | Creators selling products and courses | Up to 10,000 subscribers | $33/mo billed yearly (Creator) |
From our company records. Check the official pages for current prices.
What we checked
- MailerLite's pricing page and plan terms, read October 26, 2026
- Kit's details: from our newsletter platforms guide and our published Kit review
- MailerLite's feature pages, help-center articles and integration pages, read October 26, 2026
Sources
Visit MailerLite’s official site
Affiliate links. If you buy through them, we may earn a commission at no extra cost to you. How we get paid
How we review
We read the company's own terms, test the sign-up or booking steps where we can, and compare it with alternatives. A commission never changes what we write. Read our disclosure.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.