Side by side · Identity theft protection
Aura vs LifeLock
Who should pick which, from each company’s own pricing pages and terms.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
In short: Aura — all-in-one family protection. LifeLock — big-name protection, Norton bundles. The details, prices and honest downsides are below.
| Item | Aura | LifeLock |
|---|---|---|
| Best for | All-in-one family protection | Big-name protection, Norton bundles |
| Starting price | $12/mo billed yearly (Individual), checked October 25, 2026 | $124.99/yr (Standard), promos lower, checked October 25, 2026 |
| Trial / refund | 14-day trial; 60-day money-back on yearly plans | 60-day money-back |
Who Aura fits
Families that want identity, credit, device and online-safety protection in one app.
Watch out for: You may already pay for some pieces (VPN, antivirus) elsewhere. Aura also appears on our data removal page.
Who LifeLock fits
People who want a well-known brand and possibly bundle with Norton 360.
Watch out for: Renewal is much higher than the first year. LifeLock has settled two FTC cases: in 2010 it agreed to pay $12 million over charges that its identity-theft-protection and data-security claims were false (FTC, 2010), and in 2015 it paid $100 million to settle charges that it violated that 2010 order (FTC, 2015).
Quick verdict
Aura bundles identity, credit, device and online-safety protection, from $12/mo billed yearly. LifeLock is the better-known name and bundles with Norton 360; it settled FTC cases in 2010 and 2015 over its claims and data security. Whichever you choose, freeze your credit at the three bureaus first; it’s free.
Visit LifeLock’s official site
More on each: our full Aura review · our full LifeLock (Norton) review
See every option in Best Identity Theft Protection, including companies not covered here.
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