Business & Side Income · Topic page
Best Email Marketing Software for Small Businesses
Every company here was researched from its own pricing pages and terms. No paid rankings.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
The short version
For the cheapest good option, Sender or Moosend. For strong automation on a budget, GetResponse or Brevo. For advanced automation and sales tools, ActiveCampaign. For online stores, Omnisend. For hands-on phone support and simple campaigns, Constant Contact.
Quick comparison
| Company | Best for | Starting price | Trial / refund |
|---|---|---|---|
| Sender | Lowest cost, generous free plan | $0 (15,000 emails/mo); paid from $6.30/mo first year, checked October 25, 2026 | Free plan |
| Moosend | Cheap automation | $9/mo (500 subscribers), checked October 23, 2026 | 30-day trial, no card |
| Brevo | Pay by emails sent, not contacts | Free (300 emails/day); see the official site for paid prices | Free plan |
| GetResponse | Automation plus webinars and courses | $15.58/mo yearly or $19 monthly, checked October 25, 2026 | 14-day trial |
| ActiveCampaign | Advanced automation and CRM | From $20/mo billed yearly (1,000 contacts), checked October 25, 2026 | 14-day trial, 30-day guarantee |
| Omnisend | Online stores (email + SMS) | $0; Standard $16/mo list price, checked October 25, 2026 | Free plan |
| Constant Contact | Simple campaigns, phone support | See the official site | 30-day money-back |
Sender
Who it fits: Small businesses and side projects that want a lot for free and very low paid prices.
What it costs (checked October 25, 2026): Free up to 2,500 subscribers and 15,000 emails a month (October 23, 2026). Standard from $6.30/mo and Professional from $10.50/mo for the first year on yearly billing. Prices rise with list size.
Honest downsides: Sender branding on free emails. Smaller company with fewer integrations than the big names.
Moosend
Who it fits: Budget-conscious businesses that want solid automation workflows.
What it costs (checked October 23, 2026): Pro $9/mo for 500 subscribers, $16 for 1,000, $48 for 5,000. Paying yearly saves 20%; nonprofits get an extra 25% off. 30-day free trial, no card.
Honest downsides: No free plan after the trial. Template designs are more basic than Mailchimp’s.
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Brevo
Who it fits: Businesses with big contact lists that send occasionally, since Brevo charges by emails sent rather than contacts.
What it costs (October 25, 2026): free plan with 300 emails a day. Check the official page for current paid-plan prices.
Honest downsides: The free plan’s daily cap is tight. Brevo branding on free and lower plans.
Compare: Read our full Brevo review · GetResponse vs Brevo
GetResponse
Who it fits: Small businesses that want email, automation, landing pages and webinars from one vendor.
What it costs (checked October 25, 2026): $15.58/mo yearly ($19 monthly), $48.38/mo yearly ($59 monthly), $56.58/mo yearly ($69 monthly) at the entry list size. 14-day free trial.
Honest downsides: Prices climb quickly with list size. Webinars are only on higher plans.
Visit GetResponse’s official site
Compare: Read our full GetResponse review · GetResponse vs Brevo
ActiveCampaign
Who it fits: Businesses that want detailed automation, lead scoring and a built-in sales CRM.
What it costs (checked October 25, 2026): from $20, $66, $107 and $196 a month billed yearly for 1,000 contacts, by tier. 14-day free trial and a 30-day money-back guarantee.
Honest downsides: A steeper learning curve and higher cost than Sender or Moosend. Price rises sharply with contacts.
Visit ActiveCampaign’s official site
Compare: Read our full ActiveCampaign review · ActiveCampaign vs HubSpot
Omnisend
Who it fits: Online stores (Shopify, WooCommerce, others) that want email and SMS automations for carts and orders.
What it costs (checked October 25, 2026): free plan. Standard $16/mo list price (shown at $11.20 with a 30%-off-for-3-months offer). Pro $59/mo list (shown at $41.30 with the offer).
Honest downsides: Built for ecommerce, so service businesses won’t use much of it.
Visit Omnisend’s official site
Compare: Read our full Omnisend review
Constant Contact
Who it fits: Small local businesses and nonprofits that want simple campaigns, events and phone support.
What it costs Check the official page for current prices. 30-day money-back guarantee.
Honest downsides: Pricier than most options here for the same list size. Automation is basic on the lower plan.
Visit Constant Contact’s official site
Compare: Read our full Constant Contact review
Also worth knowing
- Mailchimp is the best-known name in email marketing.
- Klaviyo is the leading email tool for online stores.
- MailerLite is covered on our newsletter platforms page. Disclosure: Vetteroo uses MailerLite for its own newsletter.
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