Side by side · Email marketing
Email Marketing Software Prices Compared: 13 Tools Side by Side
Every price from each company’s own pricing page, with the date we checked it.
We check it out so you don’t have to.
How we researched this page: we read each company’s own pricing pages and terms, independent tests, and customer reviews. We did not use these products ourselves. Prices change often, so each one shows the date we checked it.
Email tools price by list size, emails sent, or both, so the “from” price only tells part of the story. This page lines up the 13 email marketing and newsletter tools we have reviewed by their free plan, their cheapest paid plan, and what makes the price go up.
Quick comparison
| Company | Free plan | Cheapest paid plan (as checked) | What raises the price | Trial / refund |
|---|---|---|---|---|
| Brevo Checked by Vetteroo | Yes: up to 300 emails a day | Starter $9/mo, or $8.08/mo billed yearly, from 5,000 emails a month (October 29, 2026) | Emails sent, not contacts | Free plan |
| EmailOctopus Vetteroo Our Pick | Yes: up to 2,500 subscribers, 10,000 emails a month | Pro from $9/mo billed yearly (October 29, 2026) | Subscribers | Free plan instead of a trial |
| Moosend Checked by Vetteroo | No | Pro $9/mo, or $7/mo billed yearly, up to 500 contacts (October 29, 2026) | Contacts | 30-day free trial, no card |
| SendX Checked by Vetteroo | No | From $10/mo, up to 1,000 contacts; yearly billing saves 25% (October 29, 2026) | Contacts (sending is unlimited) | 14-day free trial, no card |
| Constant Contact Checked by Vetteroo | No | Lite from $10.20/mo billed annually, or $12/mo monthly (October 29, 2026) | Contacts and email sends; overage fees may apply | 30-day full refund |
| MailerLite Checked by Vetteroo | Yes: up to 250 subscribers, 2,500 emails a month | Comfort from $12/mo (October 29, 2026) | Subscribers | 14-day free trial of paid plans |
| AWeber Checked by Vetteroo | Check its pricing page | Lite $12.49/mo billed annually, or $15/mo monthly (October 29, 2026) | Subscribers | 14-day free trial |
| ActiveCampaign Checked by Vetteroo | No | Starter $15/mo billed yearly, or $19 monthly, at 1,000 contacts (October 29, 2026) | Contacts | Free trial; 30-day refund guarantee |
| GetResponse Checked by Vetteroo | Yes, with limits | Starter $19/mo, or 18% less billed yearly, at 1,000 contacts (October 29, 2026) | List size | 14-day trial of premium features |
| Omnisend Checked by Vetteroo | Yes: up to 250 contacts, 500 emails a month | Standard $16/mo at 500 contacts. Offer as of October 29, 2026: 30% off the first 3 months when you pay them up front ($11.20/mo; regular $16/mo) | Contacts | Free plan |
| Flodesk Checked by Vetteroo | Forms and pages only; sending needs a paid plan | Lite $19/mo billed yearly, or $25 monthly, at 1,000 subscribers (October 29, 2026) | Subscribers (sending is unlimited) | Free trial, no card |
| Kit (formerly ConvertKit) Checked by Vetteroo | Yes: up to 10,000 subscribers | Creator $33/mo billed yearly at 1,000 subscribers ($39 monthly). Pro first-year deal as of October 29, 2026, ends Nov 7: $50/mo, regular $66/mo billed yearly | Subscribers | 14-day free trial, no card |
| beehiiv Checked by Vetteroo | Yes: up to 2,500 subscribers | Lite $49/mo billed yearly, or $59 monthly, at 1,000 subscribers (October 29, 2026) | Subscribers | Free plan |
Rows are ordered by the lowest paid price we found. Prices are in US dollars before tax, for the smallest paid tier, as shown on each company’s own pricing page on the date listed. Most tools charge more as your list grows, so price your real list size before you pick.
How email marketing prices work
Most tools here charge by the number of contacts or subscribers on your list. Brevo is the main exception: it charges by emails sent, which can suit a large list you only email now and then. SendX and Flodesk charge by list size but don’t cap how many emails you send.
Which ones to look at
- Biggest free plan: Kit (up to 10,000 subscribers), then EmailOctopus and beehiiv (2,500 each).
- Cheapest paid start: Moosend ($7/mo billed yearly at 500 contacts), Brevo ($8.08/mo billed yearly) and EmailOctopus (from $9/mo billed yearly).
- Longest no-card trial: Moosend, at 30 days.
- Online stores: Omnisend, with email and SMS built for ecommerce.
- Newsletters that earn money: beehiiv takes 0% of paid subscription revenue (Stripe still charges its usual fee).
Disclosure: Vetteroo uses MailerLite for its own newsletter.
Official sites
Brevo Checked by Vetteroo
EmailOctopusVetteroo Our Pick
Visit EmailOctopus’s official site
Moosend Checked by Vetteroo
Affiliate links. If you buy through them, we may earn a commission at no extra cost to you. How we get paid
SendX Checked by Vetteroo
Constant Contact Checked by Vetteroo
Visit Constant Contact’s official site
MailerLite Checked by Vetteroo
Visit MailerLite’s official site
Affiliate links. If you buy through them, we may earn a commission at no extra cost to you. How we get paid
AWeber Checked by Vetteroo
ActiveCampaignChecked by Vetteroo
Visit ActiveCampaign’s official site
GetResponseChecked by Vetteroo
Visit GetResponse’s official site
Omnisend Checked by Vetteroo
Visit Omnisend’s official site
Flodesk Checked by Vetteroo
Kit (formerly ConvertKit)Checked by Vetteroo
Affiliate links. If you buy through them, we may earn a commission at no extra cost to you. How we get paid
beehiiv Checked by Vetteroo
Affiliate links. If you buy through them, we may earn a commission at no extra cost to you. How we get paid
Head-to-head pages
Who each one fits and the honest downsides: Best Email Marketing Software for Small Businesses.
Sources
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. We only recommend things we believe are useful. Read our full disclosure.