Lead generation & prospecting tools compared

This page is for founders, salespeople, recruiters and agencies who need to find the right people to contact: work email finders, B2B contact databases, tools that show which companies visit your website, and apps that automate LinkedIn outreach. If you sell mainly to consumers, or your customers already find you through search and referrals, you may not need any of these.

Start with how you prospect. If you build lists from LinkedIn, an exporter or LinkedIn automation tool fits; if you have a list of companies, an email finder fills in contacts; if you get B2B web traffic, visitor identification shows who's looking. Check how credits work, how often found emails bounce, and the refund rules: many of these tools give no refunds once you pay, so use the free plan or trial first. LinkedIn limits automated activity, so go slowly with automation tools to protect your account.

Prices we saw ran from free plans and $9 a month for a basic exporter to several hundred dollars a month for enrichment platforms; most solo plans cost $30 to $100 a month.